In what likely is the first comprehensive analysis of actual data from big agency media buys of its kind, Madison Avenue's major agency holding … Read the whole story
It's the dog days of summer. Why not go back, back, back to those pre-Internet days, a time when a) people watched TV in … Read the whole story
Horizon said it will integrate its television innovation efforts with its national television activation team to spearhead innovation in the areas of advanced, programmatic … Read the whole story
It's amazing how many things we don't question, how many critical assumptions powerfully shape the world around us that are based on muscle memory … Read the whole story
TubeMogul, a programmatic ad tech company that went public last year, is expanding its portfolio. Starting Wednesday, TubeMogul is adding display advertising support to … Read the whole story
Programmatic ad-buyers are consumed with the lure of cross-channel advertising. It makes sense because, well, why wouldn't an advertiser want to reach the same … Read the whole story
MDC Partners had net losses of $444 million over the last 10 years. Yet CEO Miles Nadal racked up some very handsome paydays during … Read the whole story
"Agencies are going to get a bit of a wake up call probably in the next few months," says Liz Miller, senior vice president … Read the whole story
Long-time media researcher Gregg Lindner has joined GfK MRI as executive vice president-media research, a new position that will include developing enhancements to its … Read the whole story
Facebook may have a strong ad placement infrastructure for television campaigns, but it lacks the extensive network that YouTube created through Google that pulls … Read the whole story
Although newspaper publishers often claim they try to leave newsroom layoffs for last, stats tell a different story. Total newsroom employment has fallen 42% … Read the whole story
Shopping season gets bigger and bigger at the end of every year with sales for back-to-school shopping, Labor Day, Halloween, Black Friday, Cyber Monday, … Read the whole story
AudienceScience, a demand-side platform that services brands and marketers directly, will this week announce the launch of a new cross-device targeting technology called "Signature." Read the whole story
Software review site G2 Crowd published their summer 2015 rankings of the best email marketing platforms. Read the whole story
Chime confirmed the talks late Wednesday. The firm is a communications and sports marketing group that includes CSM Sport & Entertainment, ad/marketing shop VCCP … Read the whole story
The Enthusiast Network is ramping up its sponsored video content efforts. The most recent native video program highlights the capabilities of the new Toyota … Read the whole story
Microsoft began rolling out Windows 10 software on Wednesday. The Web browser called Edge supports a new desktop search bar from Bing in the … Read the whole story
Mississippi Attorney General Jim Hood repeatedly attempted to "coerce Google into censoring third-party speech," the company argues in new court papers. Read the whole story
Todd Jackson, the social giant's director of product management, is headed for Dropbox. Jackson is joining the file hosting service as its first vice … Read the whole story