by Joe Mandese
On the heels of its acquisition of Rentrak, comScore is preparing a "roadmap" on a suite of new products and services leveraging its combined … Read the whole story
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by Joe Mandese
In response to the 4A's publication of its own, unilateral transparency principles, the Association of National Advertisers Friday issued a statement that called them … Read the whole story
by Laurie Sullivan
As the Iowa caucus officially gets underway Monday evening, Microsoft believes Bing can predict the outcome. Microsoft used data from polls, prediction markets, and … Read the whole story
by Jess Nelson
Technology giants Google and Yahoo updated their email applications this week in a continuing battle for inbox supremacy. Yahoo introduced several updates to its … Read the whole story
by Wayne Friedman
Fox News Channel's failure to lure Donald Trump back into the latest Republican Presidential debate on Thursday night resulted in sharply lower comparative ratings. … Read the whole story
by Wayne Friedman
Some cable TV networks slowed down commercial clutter in the fourth quarter of 2015; network executives had earlier pledged to do so. Viacom lowered … Read the whole story
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by Gavin O'Malley
Driven by the popularity of Instagram and other image-driven platforms, brands are more visually oriented than ever. Brand Networks saw ad impressions on Instagram … Read the whole story
by Joe Mandese
Tapad, a New York-based ad tech firm specializing in cross-device attribution, Friday was acquired by Telenor, one of the largest telecommunications companies in the … Read the whole story
by Laurie Sullivan
Forbes, a media owner with an ad-supported business model, searches for a middle ground when it comes to serving advertisements on its site to … Read the whole story
by Tobi Elkin
A Rubicon Project survey finds that likely voters are less distracted and more engaged when they consume digital content. In fact, three in five … Read the whole story
by Steve McClellan
The company announced the firing in a terse two-sentence press release that followed reports earlier in the week of a racist memo that circulated … Read the whole story
by Erik Sass
Consumer magazines saw their total social media audience increase by over a third last year -- adding around 220 million new likes and followers … Read the whole story
by Ben Frederick
Several Fox Sports shows, including "Garbage Time with Katie Nolan," "Outkick the Show" and @TheBuzzer, will shoot live and taped segments from Twitter's San … Read the whole story
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by Tobi Elkin
Index Exchange on Friday announced a partnership with Integral Ad Science that will enable Index Exchange customers to take viewability, fraud, brand safety and … Read the whole story
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by Tobi Elkin
Real-time data returns: not showing up for Thursday night's GOP debate was a bad move for Donald Trump. Read the whole story
COMMENTARY
by Josh Engroff, Op-Ed Contributor
Anyone with a strong interest in either tech startups or personal fitness is by now familiar with the term "the quantified self." The category … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
At our Marketing Politics Conference, Cooper Reves, Digital Director, America Rising PAC recounted a time when he was able to supplement a campaign’s intent … Read the whole story