Segments are planned to include athlete and celebrity interviews.

Twitter is well-positioned to be a popular medium on the day of the game. Periscope integration, chronological timeline and the recent introduction of moments, which stops users from missing significant Twitter happenings, are in place.

Some of the Fox shows have built up significant social followings —"Katie Nolan" has 180,000 Twitter followers and was recently written up in The Boston Globe for her use of humor and straight talk. Others have a novel approach to broadcasting.

"Outkick the Show" airs simultaneously across multiple social media platforms, and Periscope allows host Clay Travis to go live almost immediately with any person of interest who happens to walk through Twitter’s doors.

With the announcement earlier this week that several highly placed staffers were leaving the social media company, there is likely plenty of office space at Twitter for Fox to operate.

The Super Bowl in recent years has turned into a Black Friday-esque media event, with some advertisers releasing teaser trailers for the ads they will air during the game to generate buzz. The week before the event has become an event itself that advertisers and marketers capitalize on.