The U.S. ad marketplace is winding down on an expansionary note, turning in its biggest November ever, according to the latest installment of the … Read the whole story
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Jared Kushner is hoping to sell the 'New York Observer,' the weekly newspaper he bought a decade ago. A sale would allow Kushner to … Read the whole story
Publicis media agency Starcom will manage the Fiat Chrysler business across APAC, China and Europe, following a formal review that included incumbent Maxus. The … Read the whole story
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How to identify and target brand advocates -- who will spend hours reading your content, watching your videos, and attending your events -- but … Read the whole story
"The holiday lull of week six is deeper than retailers want, but they drove it with deeper and deeper discounts," writes Marshal Cohen, NPD's … Read the whole story
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There's a bit of a sotto voce debate going on among agencies right now about the best organizational model for exploiting the potential of … Read the whole story
Facebook has agreed to resolve a battle with consumers who sued the company for allegedly scanning the "private" messages that users send to each … Read the whole story
Corporate compliance execs, cover your ears. Ad execs receive holiday gifts from suppliers at this time, and judging by the response of 350 advertiser … Read the whole story
Google will publish a set of podcasts early next year that will put agencies behind the microphone to share their expertise and insights on … Read the whole story
What sets Hearts & Science apart is its ability to pair human insights and creativity with data -- not just machine-to-machine, data-driven audience acquisition. … Read the whole story
"Family Feud" has usurped "Judge Judy" and longtime syndication leader "Wheel of Fortune" -- both shows coming from CBS TV Distribution. Read the whole story
LinkedIn's products chief is strategizing how to integrate some of Microsoft's tools and platforms with LinkedIn's services to improve targeting. Russ Glass, VP of … Read the whole story
The New York-based media agency won the assignment after a review. The long-time incumbent was Empower MediaMarketing. Read the whole story
First-year network TV shows have a higher advertising bar to scale than returning shows, just to have a chance for another season. On NBC, … Read the whole story
"Esquire," "Country Living," "Harper's Bazaar," "Marie Claire," "Town & Country" and its newest site, Best Products, all hit individual brand traffic records. Read the whole story
Almost a third of Americans have their emails open constantly while at work, according to a new study by ReachMail, predominantly located along the … Read the whole story
Web traffic is up 110% from two years ago and page views are up 105%. Video views have risen 68% this year. Inc.'s print … Read the whole story
eMarketer was forced to significantly reduce its U.S. sales estimates. The research firm previously expected usage among U.S. adults to grow more than 60%, … Read the whole story
