by Joe Mandese
On the eve of Donald J. Trump's inauguration as President of the United States of America, we surveyed industry executives -- both advertisers and … Read the whole story
COMMENTARY
by Joe Mandese
On the morning of his inauguration, I can't help but reflect on how magical Donald Trump truly is. And by that I don't mean … Read the whole story
by The Editor
During the course of our 2016 Presidential Campaign coverage, I received numerous complaints from readers expressing concern that our coverage was biased. While some … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
A new study from researchers at Stanford and New York University suggests that made-up stories on social media most likely did not influence the … Read the whole story
by Chase Martin
The government aims to be one of the leading IoT consumers and enable growth. In a new report, the U.S. Department of Commerce outlines … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
For Christmas, my sister and brother in-law gave us an Amazon Echo. Over the years I have relied on Google searches conducted at my … Read the whole story
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by Wayne Friedman
Since the first week of 2016-2017 in late September, NBC has generated $355.6 million in media value for in-house/company on-air promotional efforts, according to … Read the whole story
COMMENTARY
by Ellen Oppenheim, Op-Ed Contributor
Content from the recent raft of industry conferences reinforces the notion that any organization or executive that isn't consciously changing is at risk. Will … Read the whole story
by Steve McClellan
Dentsu confirmed today that a 36-year veteran of the holding company, Toshihiro Yamamoto, will become the next president and CEO of the firm, effective … Read the whole story
by Steve McClellan
The restaurant chain wrapped up a four-month review and has selected MullenLowe Mediahub for planning and buying chores and Venables Bell & Partners for … Read the whole story
by Tanya Gazdik
Millennial vehicle-buying preferences may drive some big shifts in the automotive industry, according to a study from Autolist.com. Read the whole story
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by Aaron Baar
"Brand growth starts and ends with emotion and the quantity, quality and character of the bonds formed with customers," says Mario Natarelli, MLBM's managing … Read the whole story
by Tanya Gazdik
Hyundai Motor America will film a 90-second documentary during the game that will capture some of the best off-the-field Super Bowl moments. Read the whole story
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by Tobi Elkin
As Rocket Fuel restructures to grow its platform and enterprise business, it's tapped ad-tech partner AudienceX to run its small business and independent agency … Read the whole story
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by Laurie Sullivan
Data from desktop searches for ads examining 1,000 searches each on the 25 terms from "laptop" to "speakers" to "carbon monoxide detectors" on Dec. … Read the whole story
by Steve McClellan
The win quickly fills an open category for the agency which parted ways with US Bank last month after a 23-year run. Empower will … Read the whole story
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by Laurie Sullivan
While men are more likely than women to use voice search in public restrooms, in movie theaters, and on public transportation, what does this … Read the whole story
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by Gavin O'Malley
The redesign brings conversations and content to the heart of the platform, so users can more easily share ideas and join a discussion. The … Read the whole story
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by Wendy Davis
A new ruling against Samsung could influence the outcome of a privacy battle between the ad network Turn and Verizon Wireless users. Read the whole story
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by Tobi Elkin
Ad-tech firm AppNexus said it will deploy its Publisher Suite for the programmatic sale of Microsoft display, video, app-based, and mobile Web advertising inventory … Read the whole story