That's the view of both advertiser and agency executives polled in a survey early this year by media consultant ID Comms. The study also … Read the whole story
"Ten or 20 years from now, all the video you view will be on the Internet and one slice will be from Netflix," says … Read the whole story
The fourth quarter was better, however, when the ad holding company reported organic revenue growth of 3.8%. Reported revenue for the quarter was $390 … Read the whole story
Viewers turned to social media to discuss the Best Picture envelope mix-up according to Amobee brand intelligence. The most mentioned Oscars advertiser on the … Read the whole story
The news of Rittenberg's departure -- which will be effective April 28 -- comes as the upfront TV advertising selling season is about to … Read the whole story
Samsung is showcasing four new augmented reality and virtual reality concepts this week at Mobile World Congress in Spain. The concepts were designed at … Read the whole story
The letter warns advertisers and their agency partners that they only have a couple of weeks to download performance data or risk losing it … Read the whole story
Want the skinny on the ad world's not-so-beaten-path-takers? Take a detour to Adlandia, a new bi-weekly podcast hosted by GE's Alexa Christon and Giant … Read the whole story
Marketers risk miscalculating key metrics and return on investments for one in three transactions when applying old attribution models. Read the whole story
In a conversation with "Real-Time Daily," Rubicon Project CEO Frank Addante explained what's gong on with the company's restructuring and what areas it is … Read the whole story
How often do you see marketers calling for a pitch simply because there is (a) a new head of marketing, or (b) for whatever … Read the whole story
Email marketers that are eager to increase their subscriber base should first prioritize customer brand satisfaction, according to a recent MarketingSherpa report. Read the whole story
If Donald Trump manages to accomplish one positive thing, it might be to drive a stake through the heart of the White House Correspondents … Read the whole story
Retailers are under growing internal pressure to send more email, according to a study released today at eTail West by Coherent Path. Read the whole story
Today, the industry average for the amount of time to discover an active network intruder is five months, plenty of time to accomplish malicious … Read the whole story
Emojis include praying hands, a diamond ring, surprised eyes, a clock, a car, and a flower bouquet -- the goal is to increase push … Read the whole story