For the 2018 year as a whole, out-of-home advertising was up 4.5%, totaling $8 billion. The OAAA now says there have been 35 consecutive … Read the whole story
The average household watches 17 different cable networks a month. The top five ad-supported cable TV networks only make up 14% of total viewing. Read the whole story
The deal is valued at $3.5 billion for the New York-based YES Network, the most desirable piece of the 22 regional sports networks (RSNs) … Read the whole story
In what may be one of the most in-depth analyses to date of the magnitude and composition of the NCAA college basketball tournament, independent … Read the whole story
UK out-of-home agency Talon has acquired San Diego-based OOH shop Grandesign, which has offices in Los Angeles, Denver, St. Louis and Atlanta. Read the whole story
Hoping to damp down the inferno of privacy controversies, the Zuck might have grabbed a bucket of gasoline rather than water this week. Read the whole story
How can we best measure data quality? The "nutrition label" idea is helpful -- but a few facts do not comprise transparency. Read the whole story