Actually, as of 12pm (EST) today, candidates have spent $1.03 billion, and still counting, on media buys related to the 2020 Presidential primaries and … Read the whole story

While the potential pandemic spread of the Coronavirus is impacting brands, none appear to have had their underlying brand equity affected as much as … Read the whole story

Comcast -- which has long been protective of the set-top-box data set of its cable TV system subscribers -- has made a rare measurement … Read the whole story

Sometimes it seems as if the job of debate moderator is right up there with hosting the Oscars -- they have both emerged as … Read the whole story

Bearing in mind that television is a visual medium, a TV columnist naturally will attempt to evaluate a political debate on its visual merits. Read the whole story

From cancelled events to supply-chain issues, the impact of the coronavirus continues to ripple throughout the technology industry. Read the whole story

The majority of ad executives are currently utilizing location-based data, and the No. 1 reason is to improve ad targeting. Read the whole story

WPP is the fourth ad holding company to report an organic revenue drop for 2019. Earlier, Havas, Dentsu and Publicis Groupe reported declines. Omnicom … Read the whole story