by Karlene Lukovitz
Through intensive work with Japanese authorities, athlete and sports groups, and sponsors and marketing partners, the International Olympics Committee managed to reach a decision … Read the whole story
by Karlene Lukovitz
In addition, top execs' salaries have been cut 50% for now, co-founders are eschewing salaries altogether for six months; and a hiring freeze is … Read the whole story
by Joe Mandese
Three-quarters (74%) of ad executives say the impact of the pandemic on their advertising plans is worse than the effect the financial crisis had … Read the whole story
COMMENTARY
by Joe Mandese
For those who don't speak Scottish, the headline is from Robert Burns' epic 18th Century poem. It translates to "go often askew," and that's … Read the whole story
COMMENTARY
by Ken Klein, Op-Ed Contributor
There's a new adjective in advertising: "contactless." Advertisers -- big brands and local small businesses -- are changing copy in the context of COVID-19. Read the whole story
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by Steve McClellan
Report finds 60% of consumers are less inclined to use a product if their data is used for any purpose. Read the whole story
by Joe Mandese
Trust has always been a fundamental part of the relationship between consumers and any brand, or brand proposition, but never more so than today. … Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
Due to cancellations or postponements of Olympic qualifying events around the world, only 57% of this anticipated final total athlete count were able to … Read the whole story
COMMENTARY
by Karlene Lukovitz
A new, and apparently still active, spoofing scam appears to have misdirected programmatically purchased OTT/CTV ads from an array of political groups, luxury automakers … Read the whole story
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by Wendy Davis
"Businesses should not be penalized under the CCPA for current conduct or activities when their attention is rightfully focused on the dire and important … Read the whole story
by Joe Mandese
While Americans, and people across much of the world, are practicing social-distancing and physical isolating, that hasn't stopped the out-of-home media industry from playing … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
If you understand what business you're in, you'll understand how to use your purpose to approach your customers with empathy. Read the whole story