Days after WPP's GroupM unit issued an especially rosy update to its U.S. ad outlook, GroupM -- as well as IPG Mediabrands -- have … Read the whole story
On the heels of GroupM's update, IPG Mediabrands' Magna unit has more than doubled its growth estimate for the U.S. ad economy in 2021. … Read the whole story
Somehow, for reasons unknown, the smallish ViacomCBS-owned TV network known as The CW has an uncanny knack for storytelling. Read the whole story
The CW gained between 19% and 21% in cost-per-thousand viewer increases, according to media executives. Read the whole story
Madison Reed, a direct-to-consumer hair coloring marketer that disrupted the salon industry during the pandemic, has consolidated media for its direct, wholesale and retail … Read the whole story
The holding company has formed a custom unit to handle the assignment that will be led by Chicago-based performance marketing agency Performics and which … Read the whole story
It may be too soon to proclaim that context is once again king, but a new report from the DPAA suggests it is finding … Read the whole story
Both the Hulu and HBO Max installations are connected with larger efforts tied in with the LGBTQ+ and Latino communities respectively. Read the whole story
Advertisers need to change the how of media targeting, rather than the what or who. Read the whole story
But "Wonder Woman 1984," which bowed in December, is still Max's subs-generating champ to date. Read the whole story
Think of Netflix more like Walt Disney, which has a vast consumer products and licensing division. Read the whole story