Recent campaigns urging people to get vaccinated against COVID-19 show the benefits of demographic targeting, the ad industry argues. Read the whole story

The new role includes the launch of a certificate program to facilitate entry of BIPOC talent into the advertising and media industries. Read the whole story

Agencies -- including Dentsu, Havas, McCann and Publicis -- agreed to new global standards for influencer marketing of alcohol, especially to prevent minors from … Read the whole story

Advertising is on track to surpass $1 billion in digital music revenues this year. Read the whole story

The network, which airs classic western TV shows and movies, action dramas and some original programming, is owned by Inspiration Ministries located in the … Read the whole story

Muhammad Ali was once arguably the most famous human on the planet Earth. Read the whole story

Half of its upfront sales were based on broader, impression-based metrics, and the network expects this will be a significant trend going forward. Read the whole story

Intuit says the acquisition will help it accelerate acquisition of small-business clients. Read the whole story

The first major original scripted streaming hit series, "House of Cards," debuted on Netflix in 2013. In 2015, less than half of U.S. homes … Read the whole story

Companies are strategizing for the new fiscal year ahead. Read the whole story

Although linear TV is drawing the negative headlines, digital video's satisfaction level is slightly lower. Read the whole story

In addition to websites including TMZ and TooFab.com, Fox will acquire the brand's TV shows and Los Angeles-based tour bus business. Read the whole story

Each spot is framed with a "who-picks-up-the-check" narrative. Read the whole story