Both are currently handled by Wieden+Kennedy, and the agency is expected to participate in the review. W+K won the creative account in 2015, adding … Read the whole story

Nearly half of consumers say they're "unlikely to buy products or services from companies not aligned with their political views." Read the whole story

If we are lucky, the conflict between Nielsen, the VAB and MRC will kill the sex/age, demo-defined gross rating point as the primary planning, … Read the whole story

It is difficult to maintain a level of quality for 33 seasons, but the "Simpsons" creative process is aided by the fact that it … Read the whole story

Honda plans to begin integrating Google built-in with the all-new model that will go on sale in the second half of 2022. Read the whole story

From a digital engagement perspective -- Q1 2017 to Q1 2021 -- VAB says 30 D2C brands across 20 different marketing categories witnessed a … Read the whole story

The new service helps marketers drive and automate opt-ins on mobile after Apple's rollout of iOS !5 and Android 12 and the Mail Privacy … Read the whole story

"Green Market Report" is headed by a former Wall Street executive. It claims 150,000 page views per month. Read the whole story

Google is hoping to persuade the European Commission to engage in talks to settle a probe into alleged anticompetitive data practices in its digital … Read the whole story