by Joe Mandese
Full-year data also reveals an erratic recovery in terms of various media and key advertising categories. Read the whole story
by Joe Mandese
The data also reveals it has been a "long tail" recovery, with the top 10 ad categories receding and all others expanding. Read the whole story
by Joe Mandese
"Age vibrantly," recommends a multivitamin ad, followed by one encouraging users to "take your pleasure beyond vibration." Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The pilot episode of a new Amazon Prime show about a group of autistic adults is pure magic from start to finish. Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Lawmakers on Thursday advanced a controversial antitrust bill that would prohibit the largest online platforms from giving preference to their own products or services. Read the whole story
by Colin Kirkland
Rapid growth in purchases of VR/AR accessories has raised concerns over data-collection practices, as targeting user content based on facial movements may negatively impact … Read the whole story
by Sarah Mahoney
Store will be equipped with same technologies as Amazon fulfillment centers, to quickly summon items from the back of store to a fitting room. Read the whole story
by
The finding may indicate that consumers are more receptive to contextual advertising. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
These are exciting times for media measurement. After decades of no change, now major players are clamoring to change everything all at once. Read the whole story
COMMENTARY
by Seth Ulinski, Op-Ed Contributor
Cookie-free data unions will become key components to understanding the complexities of consumer behavior. These permission-based platforms address the challenges and opportunities of the … Read the whole story
by Steve McClellan
The new portal utilizes a proprietary interface that enables advertisers and agencies direct access to interactive information on virtually all aspects of their OOH … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The real interest in video-game production for Disney and Warner Bros. is in finding the connections to its still-growing intellectual property. Read the whole story
by Tony Silber
AAM's verification affirms the "Sun-Times" has demonstrated its commitment to transparency throughout their entire digital advertising operation, the newspaper said. Read the whole story
by Wendy Davis
Google violated a Texas state consumer protection law by arranging for radio personalities who had not themselves used the Pixel 4 phone to endorse … Read the whole story
by Todd Wasserman
Havas Media, Ad Council and Intel are among the unit's early clients. M.A.D will be led by Garry Williams and Executive Strategy Director, Annie … Read the whole story