by Joe Mandese
"It's not just scoring against digital units," says Rapport's Chris Olsen. "We can use that perspective for any static screen, as well." Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
With COVID precautions in place, the only thing that should be super-spreading at the Upfronts is the message that ad-supported TV is alive and … Read the whole story
by Joe Mandese
"'Krapopolis' will serve as the first-ever animated series curated entirely on the blockchain," Fox announced this morning, repeating exactly what it announced last year. Read the whole story
COMMENTARY
by Joe Mandese
Regardless of what happens with Elon Musk and Twitter, at least he's gotten us thinking more about the role of algorithms, and especially the … Read the whole story
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by Wendy Davis
A Texas law that aims to regulate social media marks "an unprecedented assault on the editorial discretion of private websites," the tech industry said … Read the whole story
by Joe Mandese
Nielsen was downgraded to "market perform" from "outperform" following the expiration of its "Go-Shop" period. Read the whole story
by Karlene Lukovitz
Livestreaming could be used for live competition shows and events, but it's still in preliminary development, no timeline as yet, per report. Read the whole story
by Sarah Mahoney
The tiny Southampton Nordstrom Local is scheduled to open from Memorial Day weekend to Sept. 7, devoted to online order pickup, alterations and more. Read the whole story
by Steve McClellan
Hill has served as a consultant to the Cleveland-based ad agency since forming her own consultancy in 2017 after leaving the 4A's. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Voice interactions in search technology could become the backbone of a new product from Google. The teased technology during the "one more thing" moment … Read the whole story
by Colin Kirkland
The platform aims to enable worldwide businesses to shirk existing localized regulations by operating virtually within a single boundaryless domain. Read the whole story
by Wayne Friedman
Netflix leads in total day minutes viewed at 1.33 trillion. CBS leads TV networks with 752.8 billion minutes, followed by NBC, ABC and Fox. … Read the whole story
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by Richard Whitman, Columnist
In the last couple of months the has added cosmetics brand Lush and broke into the travel vertical with the addition of tour packager … Read the whole story
by Steve McClellan
Plans call for the showcasing of seven DOOH media owners that have united to form an unwired video network. Media owners in the network … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Shifting business away from traditional media distribution partners has been an issue for years. This includes TV stations and local cable systems. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Dstillery last week launched ID-free AI for cookieless ad targeting. The company will soon introduce a new version for health care. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Looking back, It was sweet, perhaps naive, that a school of thought assumed this new social media thing would be used for the greater … Read the whole story
by Laurie Sullivan
Simpli.fi has focused on intent-based and search data for years. The company, founded in 2010 on search and site retargeting, slowly moved to support … Read the whole story
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by Wendy Davis
The proposed updated guidance will address topics including fake reviews and the suppression of negative reviews, the FTC says. Read the whole story
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by Laurie Sullivan
Microsoft Bing will stop using marketers and webmasters the ability to submit sitemaps URLs anonymously through HTTP requests, citing abuse and misuse by search … Read the whole story