For the third year in a row, Dentsu X was the fastest-growing media agency network, expanding its billings more than 28% in 2021, and … Read the whole story
Coming in at $44 million, according to Comscore, "Nope" had the highest weekend opening tally for an original scripted film in three years. Read the whole story
The Select Committee may or may not win a Justice Department indictment, but it definitely deserves to win an Emmy. Several of them. Read the whole story
The larger question is the lack of transparency in media ownership. If media properties have underlying agendas -- including powerful religious ones --don't readers … Read the whole story
With the debut of "House of the Dragon" just weeks away, Duolingo wants "Game of Thrones" fans to brush up on their dragon-lord lingo. Read the whole story
The streamer reportedly cited unpublished policies limiting references to subjects such as abortion, climate change and gun laws; started running ad after "climate change" … Read the whole story
We "hope you will decide that Google's search results must not be subject to left-wing political pressure," 17 Republican attorneys general tell the company. Read the whole story
In the course of just one 35-minute episode, "The Resort" goes from apathy-inducing to one of the brightest spots on the TV landscape this … Read the whole story
The methodology is designed to enable more accurate comparisons and measurement of YouTube and linear TV audience reach by eliminating redundant audience data. Read the whole story
New research from Booking.com reveals over half (58%) of U.S. travelers are agreeing to every travel opportunity that comes their way. Read the whole story
The Thursday night event had the highest ratings since the initial June 9 hearing, which had 20 million viewers from 11 networks. So far, … Read the whole story
Microsoft's TV attribution research revealed that online shoppers are more likely to learn about a brand or product through TV ads than by searching … Read the whole story
Supporting the shift to first-party data and its partnership with Microsoft, the Roku Core 6 framework provides better first-party data opportunities for advertisers, says … Read the whole story
A downturn in the economy could drive a 9.6% decline in TV advertising this year to $78 billion, MoffettNathanson Research projects. An estimate with … Read the whole story
Investors weren't happy as company shares tumbled nearly 40% this week on the revised outlook, attributed to higher-than-expected costs. Read the whole story
The patent's technology reduced the carbon footprint of programmatic transactions, said PubWise founder and CTO Stephen Johnston. The technology, which reduces bid requests from … Read the whole story