Excluding political, Wieser now projects U.S. ad spending will rise 6.3% this year, a two percentage point increase from his September 2023 benchmark of … Read the whole story
The report suggests that lawmakers in New York have reached a "tentative agreement" on the bill introduced last year by state officials, which requires … Read the whole story
The IPG Mediabrands' unit will handle media-buying, will serve as U.S. media advisor, and will partner on ad product development. Read the whole story
Reasons for the layoffs have not been confirmed, but both companies reported positive results in cloud services last quarter. It's not clear if cuts … Read the whole story
COMMENTARYUnlike the prime-time Emmy awards, no network or streaming service except CBS issued a press release to announce their nomination totals after this year's … Read the whole story
The project, a joint venture of Destination Canada, Statistics Canada and Innovation, Science and Economic Development Canada, features a tourism analytics platform. Read the whole story
COMMENTARYHBO hit's Gerry, J. Smith-Cameron, is at the helm of a corporate union creating PB-chocolatey goodness. Read the whole story
In exchange for a donation to GLAAD, individuals or businesses can display one of six "prideful" messages on Outfront Media's digital billboards. Read the whole story
COMMENTARYNearly 50% of consumers say the airing of live sports is "very/extremely important." Big advertiser brands continue to buy in. But for how long? Read the whole story
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Unless you're an SEO, there's really nothing of interest to this story. Read the whole story
Nielsen will provide Lionsgate with detailed linear TV demographic data on MovieSphere's audience -- the first FAST Channel to get this data. Read the whole story
Warner Bros Discovery streaming platform Max hikes price, now $16.99 a month -- the highest monthly price point among all premium streaming platforms. Read the whole story
Google, Meta, and Microsoft have been spending money and time on studies that suggest their respective companies boost local economies. Read the whole story
NP Digital has acquired performance marketing company SearchGuru. All 120 employees in Malaysia, Singapore and Hong Kong will join the U.S.-based company. Read the whole story
Veteran lawyer John Rogovin will fight the proposed legislation. TikTok's previous senior legal counsel Erich Andersen stepped down from the role in April, becoming … Read the whole story
