Negative keywords are coming to Google Performance Max campaigns, along with new insights and reporting. Google also plans to strengthen brand controls on Broad … Read the whole story
Prior to joining Dentsu's Carat unit in 2011, Anita Patil-Sayed was a long-time WPP executive, including global customer insights director at MediaCom. Read the whole story
COMMENTARYThat's what an ARF town hall discussed Wednesday following its release of a "top 100" premium suppliers list, which ranks Hulu No. 1 and … Read the whole story
The House Committee On Energy and Commerce on Wednesday advanced the controversial Kids Online Safety Act, which would regulate how social-media platforms display material … Read the whole story
The new definitions and measurement standards for in-store retailers will provide transparency and consistency across retailers, brands and CPGs as well as guidelines for … Read the whole story
COMMENTARYIf swaggering, shirtless men trading macho jibes about the girls on the beach is what you're looking for, then have I got a lifeguard … Read the whole story
The new in-app tool allows creators to "make engaging videos with AI from a simple text, or soon, image prompt," says Snapchat VP of … Read the whole story
Roku says advertisers can buy and optimize ads not just on Roku but other streaming platforms such as Netflix, Prime Video, Max, and Peacock. Read the whole story
Snap says its updated user interface seeks to simplify users' engagement options, moving stories posted by friends to the top of the inbox, with … Read the whole story
COMMENTARYSam Nelson Harris, lead singer of the X Ambassadors, performs an ode to a dishwasher, with lyrics pulled directly from online consumer reviews. Read the whole story
TikTok's influence on Gen Z is important going into the holiday shopping season. Read the whole story
HubSpot has announced updates to its Marketing Hub and Content Hub platforms that combine its experience in automation, AI and video to make it … Read the whole story
Siding against Meta Platforms, a judge is allowing Messenger users to proceed with a class-action complaint alleging the company unlawfully collects biometric data. Read the whole story
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My kids believe all channels equally, and it is my job as a parent to teach them to be critical of what they are … Read the whole story
The oldest Sunday print title would be sold to digital publisher Tortoise Media. Read the whole story
