Publicis Groupe announced Thursday it has entered into an agreement to acquire Lotame, which focuses on identity and technology, as the holding company expands … Read the whole story

The agency also created the new role of president of integrated investment and client solutions that is being filled by agency veteran Suzanne Irving. Read the whole story

The partnership will establish a joint R&D pipeline, giving WPP access to Stability AI's models and workflows, which will be integrated within WPP's AI-driven … Read the whole story

Any resemblance between Donald Trump and George Washington is purely coincidental. Read the whole story

Total revenue was up 4.5% from 2023 while digital OOH was up 7.5% and accounted for 34% of total OOH spending, according to figures … Read the whole story

That's what a London-based anti-ad-fraud advocacy group wants you to understand, and it begins with knowing who your customers are. Read the whole story

As a consumer talks with Microsoft Copilot, the Showroom Ads technology dynamically changes content on the screen to provide the personalized information each interaction … Read the whole story

With Muse, Wayfair is testing a new way to shop -- one where images, not words, lead the way to finding the perfect piece. Read the whole story

Roku is projected to hit $3.02 billion in ad revenue in 2025, with slower gains in 2026 to $3.5 billion - driven by heavy … Read the whole story

Utah on Wednesday became the first state in the country to pass a Meta-backed bill that would require app stores to seek parental approval … Read the whole story

Total local digital media will land at $89.6 billion, with traditional media at $81.3 billion. Focusing just on local TV, BIA projects TV stations … Read the whole story

To protect users against potentially harmful content, YouTube is expanding its policies related to gambling-related content with new restrictions involving age and links that … Read the whole story

"We haven't seen a steeper decay of a film's trajectory through its life cycle after it's released into theaters," says Cinemark CEO Sean Gamble. Read the whole story

With $11.8 billion in expected U.S. ad revenue - a 21% increase - TikTok's stateside growth would outpace overall U.S. social-media ad investment, which … Read the whole story

The AI Mode, a new tab within Google Search, is available through the Google Search Labs experiment and goes beyond AI Overviews with a … Read the whole story

Word of the endorsements comes about two weeks before the shareholders of both companies are scheduled to vote on the merger in separate meetings … Read the whole story

The firm reported its full-year 2024 financial results today, the first time it has released results as a publicly traded company since 2017, when … Read the whole story