COMMENTARY
by Adam Buckman, Featured Columnist
The glory days were already long past for late-night TV when CBS announced last week that it was pulling "The Late Show" after 33 … Read the whole story
by Wayne Friedman
Netflix expects "roughly double" the ad revenue in 2025 vs. the previous year, according to company execs - as part of releasing its Q2 … Read the whole story
by Steve McClellan
The day-to-day operations will be led by two co-presidents who to report to Joe Maglio, President-Cheil North America and CEO of both McKinney and … Read the whole story
by Les Luchter
16-year-old Julia Butters puts in her Invisalign clear plastic dental aligners during a bathroom scene. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
There was a potential threat that the Trump Administration was going to make quick work of existing pharma ads on TV. Read the whole story
by Steve McClellan
The global digital consultancy is leading strategy, design and development for VW.com and the myVW app. Read the whole story
by Wendy Davis
"The removal of Ms. Slaughter was blatantly unlawful," U.S. District Court Judge Loren AliKhan in Washington, D.C. wrote in a ruling issued late Thursday. … Read the whole story
by Colin Kirkland
X is partnering with AppsFlyer, an app analytics company that has integrated its Advanced Self-Reporting Network into X's revamped Ads platform on iOS. Read the whole story
COMMENTARY
by Francesca Giordano, Amie Owen
By taking a fully integrated approach, brands will maximize their retail media investments, driving both short-term sales and long-term brand growth. Retailers are no … Read the whole story
by Ray Schultz
CEO Mathias Dopfner says the new technology is "the biggest change in modern civilization." Read the whole story
by Colin Kirkland
TikTok is implementing new features designed to appoint credits to singer-songwriters whose original recordings are being shared and reworked by other users. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Functions that currently employ thousands, like media buying and campaign managing, are in the crosshairs of automation. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
As long as consumers are willing to share personal information with AI agents, AI from companies like Amazon, Google, Meta, Microsoft, OpenAI and Anthropic … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Transactional intent jumped 9x from 0.6% to 6.1%, according to analytics firm Profound. Now it's picking up clients like Meta AI, OpenAI, ChatGPT, Google … Read the whole story
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by Wendy Davis
A California resident can proceed with a privacy claims against Motorola over allegations that it failed to honor his request to reject tracking cookies. Read the whole story