The U.S. advertising market will continue to have a strong year. MoffettNathanson Research maintains its estimate for the U.S. ad market, climbing 6.2% this year to $149.4 billion. Internet display … Read the full story by Wayne Friedman

Countless critics have already filled their columns with praise for "Waterloo," the midseason finale of AMC's "Mad Men" and an episode so rich with plot, character advancement and remarkable dialogue … Read the full story by Ed Martin

At the Publicis Groupe annual meeting Wednesday CEO Maurice Levy told shareholders that what started out as a "merger of equals" became anything but. "When we give our word, we … Read the full story by Steve McClellan

Omnicom Media Group announced Tuesday a first-of-its-kind deal with Twitter that integrates the agency's programmatic ad-buying unit Accuen with the social network's mobile ad exchange MoPub, which reaches more than … Read the full story by Laurie Sullivan

DirecTV has been using Turn's demand-side platform (DSP) to bring programmatic buying in-house, according to a Turn blog post and video featuring Clay Fisher, senior director of digital marketing and … Read the full story by Tyler Loechner

New York City is dusting off an old tax law and applying it to billboard advertisers in Times Square for the first time in decades, in a move that will … Read the full story by Erik Sass

Since word of Apple's $3 billion acquisition of Beats Electronics broke several weeks ago, the high-profile deal has been dissected, debated and hashed over six ways to Sunday. The formal … Read the full story by Mark Walsh

More major Nielsen TV markets will see their respective sample sizes grow over the next two years. Overall, sample sizes for fifteen of Nielsen's Local People Meter markets will see … Read the full story by Wayne Friedman

Conde Nast is circulating a wide-ranging set of rules, policies and guidelines governing native ads. The document, drawn up by described by Conde Nast editorial director Tom Wallace and described … Read the full story by Erik Sass

The Meeker Internet report estimates that mobile accounts for 20% of time spent, but garners only 4% of all ad spending. Conversely, print now accounts for only 6% of time … Read the full story by Mark Walsh

The Advertising Research Foundation (ARF) has once again expanded its board of directors as part of a strategic plan to broaden its perspective and the diversity of the media and … Read the full story by Joe Mandese