The Association of National Advertisers is hiring a consultant to do a broad study on how media is purchased by agencies for advertisers. The initiative comes amid allegations of widespread … Read the full story by Steve McClellan
It seems that not a week goes by without another massive media pitch. It cannot be a coincidence that so many clients who would consider themselves to be highly sophisticated … Read the full story by Martin Cass
The Association of National Advertisers' decision to commission a study looking into how media is purchased by agencies for advertisers ensures the continued conversation revolving around rebates, arbitrage and anything … Read the full story by Tyler Loechner
Although small- and medium-sized businesses expect to increase their radio and TV spending over the next year, online marketing continues to dominate their growing efforts. Nearly 60% surveyed will increase … Read the full story by Wayne Friedman
In a pattern that seems to be following the fragmentation of other media, Nielsen this morning released a report showing that while the number of apps available continues to rise, … Read the full story by Joe Mandese
Finding online video is horribly hard to do, even among the biggest merchandisers. The user interfaces are generally awful. So the new TiVo Online might be a godsend, even if … Read the full story by P.J. Bednarski
Ad blocking remains a controversial topic. Based on a variety of data, one company attempts to estimate the financial loss to Google, suggesting that other search engines like Bing, on-site … Read the full story by Laurie Sullivan
Next week (June 14-16) is the Advertising Research Foundation's Audience Measurement conference: a must-attend event for our industry's researchers. After declaring the Measurement Mandate last year, ARF's President and CEO … Read the full story by Charlene Weisler
In a defeat for the cable and telecom industries, a federal appeals court today refused to delay the new net neutrality rules. The move means that the new rules will … Read the full story by Wendy Davis
It's so weird and hyper-manipulated that it's hard to explain the concept of the new "unscripted" CBS summer replacement series "The Briefcase." But here goes: Read the full story by
Longtime TV executive Rupert Murdoch is preparing to give up his post as CEO of 21st Century Fox, according to multiple reports. Chief Operating Officer Chase Carey is also said … Read the full story by Wayne Friedman
Dozens of lawmakers said this week that they oppose revising the tax code in a way that could drive up the cost of advertising. "Changes that will make advertising more … Read the full story by Wendy Davis
What is "vision"? Simply put, it's the common alignment of a group of people aiming for the same goal. Whether it's sports or business, having a vision is the single … Read the full story by Cory Treffiletti
Barely half (53%) of the votes cast supported the company's executive compensation plan. That's a sharp drop from last year when 68% of votes supported the MDC executive pay plan. … Read the full story by Larissa Faw
The stakes are currently being placed in the ground. The next great commodity will be data - and you can already sense the battle beginning to heat up. Consumer data … Read the full story by Gord Hotchkiss
For the first time in the modern era, newspaper publishers around the world collected more revenue from circulation, including print and digital subscriptions and newsstand sales, than they did from … Read the full story by Erik Sass
Reactions to Apple's announcement at its Worldwide Developer's Conference Monday that it was indeed launching Apple Music - which it positioned as a service that takes the best of what's … Read the full story by Thom Forbes
Per board approval, Gannett is finalizing the creation of two publicly traded companies: a broadcasting and digital company named TEGNA, which includes 46 TV stations, and the new Gannett, which … Read the full story by Fern Siegel
Taco Bell is rolling out a breakfast item that is the quintessential south-of-the-border desayuno especialidad: Cap'n Crunch Crunch Berries coated doughnut holes. So autenticamente Mexicana! This is where Yum Brands … Read the full story by Bob Garfield
$25 billion worth of media reviews has been announced in the last few months. So is this a statistical anomaly, or a sign that after 20 years of endless talk … Read the full story by Tom Goodwin
The U.S. advertising market is expected to maintain its modest low single-digit percentage growth rate over the near term -- with the TV ad market gaining less. Brian Wieser, senior … Read the full story by Wayne Friedman