Martinez is replaced by WPP executive Tamara Ingram. WPP said Martinez resigned "by mutual agreement," in "the best interest" of the agency. Clearly, Martinez was under pressure to do so, … Read the full story by Steve McClellan
Davis & Gilbert, the law firm representing ex-JWT CEO Gustavo Martinez, JWT and WPP in the agency's sex harassment case urged Judge J. Paul Oetken not to allow the admission … Read the full story by Steve McClellan
WPP announced Thursday that J.W Thompson CEO Gustavo Martinez, who's enmeshed in an ongoing harassment suit, has resigned and will be replaced by Tamara Ingram. Hallelujah. In so doing, the … Read the full story by
Viacom will look to capitalize on comScore's cross-platform measurement tools and advanced demographic capabilities for linear TV, video-on-demand, digital and over-the-top environments. Read the full story by Wayne Friedman
Lord & Taylor has agreed to settle a Federal Trade Commission complaint over an online ad campaign with social media and native-ad components, the FTC announced on Tuesday. Read the full story by Wendy Davis
After crashing in January, the U.S. media marketplace expanded in February, reaching the greatest volume ever for the month, according to the latest installment of the Ad Market Tracker. The … Read the full story by Joe Mandese
UBS media analyst Doug Mitchelson says digital video advertising for traditional TV companies is projected to get to $2.1 billion in 2016 -- up from $1.5 billion in 2015. Total … Read the full story by Wayne Friedman
The tremendous multiple-state wins Hillary Clinton and Donald Trump enjoyed in Tuesday night's primaries are a direct result of the incredible disparity in the multiplatform coverage -- the so-called earned … Read the full story by J. Max Robins
The online ad business in 2016 is starting to look like the TV ad business in 1964: focused on a significantly simplified ecosystem. Read the full story by Cory Treffiletti
In a victory for ad company Turn, a federal judge has sent a privacy lawsuit centered on Verizon's "supercookies" to arbitration. Read the full story by Wendy Davis
Global advertising-supported video-on-demand services, Internet-based and otherwise, are on the rise. But 66% of global respondents say most ads in VOD content are for products they don't want, according to … Read the full story by Wayne Friedman
CBS and Turner could earn $1.3B from the basketball tourney. But it will also mean $1.3 billion in lost business productivity among business executives, who will watch the games while … Read the full story by Wayne Friedman
After crashing in January, broadcast advertising costs rose to their highest February since 2013, pushing overall ad costs up for the national TV marketplace in the second month of 2016. … Read the full story by Joe Mandese
In a world in which advertising will no longer cover the nut for publishers, there are two ways to keep the lights on. One is to find more revenue sources. … Read the full story by Bob Garfield
AUSTIN, TEXAS -- Wikipedia Foundation's commercial spinoff Wikia is getting into the news reporting business, Founder Jimmy Wales said during a keynote conversation at SXSW Interactive here this morning. Wales … Read the full story by Joe Mandese
AUSTIN, TEXAS -- At a time when tensions between the military intelligence community and the digital technology industry appear to be high, retired U.S. Marine Corps General John Allen outlined … Read the full story by Joe Mandese
Television, the grande dame of commercial media, is now at an inflection point. Right now, we are experiencing the convergence of several trends impacting TV: namely, sufficient bandwidth to carry … Read the full story by Ted McConnell
AUSTIN, TEXAS -- First Lady Michelle Obama ruled out her own Presidential run at a panel discussion at SXSW here today. "I will not run for president. No, no, not … Read the full story by Joe Mandese