Despite a call by the world's largest marketer to "reunite" media and creative, don't expect the world's largest agency holding company to do that, at least not in the traditional … Read the full story by Joe Mandese

Two essential pieces of intelligence about the media economy were unveiled during WPP's quarterly presentation to investors Thursday. The first one provides some insight about why the ad industry's expansion … Read the full story by Joe Mandese

Even as consumer time spent with media continues to expand -- inching up 0.3% last year -- the percentage of time consumers spend with ad-supported media continues to decline, according … Read the full story by Joe Mandese

WPP has merged two of its PR giants -- Burson-Marsteller and Cohn & Wolfe. WPP says the combined agency is one of the world's largest PR networks, with expertise in … Read the full story by Steve McClellan

"When it comes time to buy the kids gym shoes and soccer cleats, you'll see more parents saying, 'Let's go to Dick's' as a result of this decision." Read the full story by Sarah Mahoney

Washington lawmakers on Tuesday passed a net neutrality law that prohibits Internet service providers from blocking or throttling traffic and from charging companies higher fees for prioritized delivery. Read the full story by Wendy Davis

In total, more than 50 prime-time shows across the NBC broadcast network and cable channels like USA and Bravo will see their ad loads decrease. Read the full story by Alex Weprin

Billed as the first telematics-based ad network, Answer Marketplace plans to connect insurance advertisers with millions of drivers via a network of publishers' apps. The network plans to leverage the … Read the full story by Chuck Martin

In a statement, Discovery said the DOJ had concluded its investigation into the proposed merger, clearing the way for the deal to close. Read the full story by Alex Weprin

Senator Ed Markey and Representative Mike Doyle, both Democrats, introduced resolutions to revoke the FCC's recent order repealing the Obama-era net neutrality rules. Read the full story by Wendy Davis

Google's latest annual Transparency Report reflects individuals' growing need for content removal. Google says 49.2% of the requests were removals from malicious sites, followed by 19.1% from directories, 17.6% from … Read the full story by Laurie Sullivan

He will be operating in a 90-day probationary period, and his channel will not be included in the Google Preferred advertising program, which connects major advertisers to the platform's top … Read the full story by Alex Weprin

It seems that the Olympics on TV are not nearly the attraction they once were for a generation raised in the network television era. Read the full story by Adam Buckman

It's the first major management reorganization at the agency since Tamara Ingram took over as global CEO nearly two years ago. Read the full story by Steve McClellan

Two weeks after the Stoneman Douglas High School shooting, Viacom's new Paramount Network is delaying the premiere of one of its flagship shows, "Heathers." A TV adaptation of the 1980s … Read the full story by Joe Mandese

AT&T's marketers are demanding increased transparency into its digital advertising supply chain and have begun to test blockchain technology that will "verify and validate" the company's multibillion dollar ad investment. … Read the full story by Laurie Sullivan

The program will focus on providing "safe spaces for conversations to drive progress in the gender equality movement by bringing in provocative speakers, cultivating community, and sparking conversation." Read the full story by Tanya Gazdik