Facebook's ad-delivery system sends ads to particular individuals based on whether the ads will be "relevant" to them. That determination can turn on stereotypes, a new paper says. Read the full story by Wendy Davis
Over-the-top video ad spending is expanding at the fastest rate of any major medium and will approach $4 billion this year and $5 billion next year, according to a revised … Read the full story by Joe Mandese
Digital ad sales in 2019 will grow about 12% to $124 billion overall. The sale of traditional advertising will fall by 5% to $92 billion. Read the full story by Laurie Sullivan
Dani Benowitz previously served as executive vice president, integrated investment at the Mediabrands unit, working closely with UM's investment teams on brands such as Coca-Cola, Johnson & Johnson and BMW. Read the full story by Richard Whitman
When does a hard-to-pronounce brand name change from a liability to an asset? When pundits and the news media give an assist by providing mnemonic devices on the proper way … Read the full story by Joe Mandese
Even when advertisers set their targeting parameters to be "highly inclusive," Facebook's ad delivery system might be discriminating based on their gender and ethnicity. Read the full story by Gavin O'Malley
"All available evidence confirms that the citizenship question will impair the accuracy of the census," a coalition of companies and business groups tell the Supreme Court. Read the full story by Wendy Davis
The Snap Audience Network allows advertisers to reach a larger group than by advertising on Snapchat alone. Read the full story by Wayne Friedman
It's the biggest acquisition to date for the advertising and marketing arm of Accenture and a major statement about its Adland aspirations. Read the full story by Steve McClellan
Zenith will serve as global lead agency, responsible for overall strategy and buying across North America, EMEA, and APAC. The Publicis-owned agency will work with three local partners for execution. Read the full story by Larissa Faw
"In The Dark" is about an unhappy young blind woman who is addicted to alcohol, drugs and sex. Read the full story by Adam Buckman
The ad industry is urging a California lawmaker to retreat from her proposal to allow consumers to sue companies that violate the state's new privacy law. Read the full story by Wendy Davis
Advertising has amounted to 6,284 commercial airings totaling $763.8 million in national TV advertising vs. 6,529 commercial airings in 2018, amounting to $790.2 million. Read the full story by Wayne Friedman
Is a simple solution always the best one? No. If we don't take the time to understand the dynamics of complexity, a simple solution could unleash drastic consequences. Read the full story by Gord Hotchkiss
The FTC isn't legally empowered to enforce the former net neutrality rules, which prohibited internet service providers from blocking, throttling or charging higher fees for prioritized delivery, Chairman Joe Simons … Read the full story by Wendy Davis
Google has stopped allowing two Chinese websites that review anti-censorship virtual private networks to serve up advertisements from its ad network. Read the full story by Laurie Sullivan
Publicis Groupe confirmed Monday it is "studying a potential acquisition" of data-driven marketing agency Epsilon. Read the full story by Steve McClellan
The deal, announced today, came as a surprise to most industry watchers. It was just a year ago that Sorrell and WPP had a very acrimonious parting of the ways. Read the full story by Richard Whitman
The new "Twilight Zone" from Jordan Peele, produced for CBS All Access, is a straight-up home run. Read the full story by Adam Buckman
Three in four Americans do not believe allowing advertisers to target them with their personal data is an "acceptable tradeoff" for using social media, according to results of a nationwide … Read the full story by Joe Mandese
A Google pay-per-click advertiser is asking a federal appellate court to revive a lawsuit accusing the company of misrepresenting the effectiveness of its click-fraud detection system. Read the full story by Wendy Davis