The years come and go, but their metadata persists, thanks to MediaPost's servers. As many publications do year-in- or decade-in-reviews, I am looking at the 20 most-read stories on MediaPost … Read the full story by Joe Mandese
They are the subjects of the most-read stories on MediaPost in 2019. Why a story about La-Z-Boy Dropping Brooke Shields and replacing her with Kristen Bell as its campaign spokeslounger … Read the full story by Joe Mandese
When all is said and done, the best TV show of 2019, as reflected in the reviews published here, was a PBS documentary. Read the full story by Adam Buckman
The most read 'Mediapsssst' column this year was a report on WPP, burying the hatchet with its longtime-and-then-ousted CEO Martin Sorrell and acquiring his company S4 Capital. Read the full story by Richard Whitman
White Claw, Postmates, Ring, Venmo and Impossible Foods also saw a lift in both purchase intent and awareness. Read the full story by
Adult websites gaining traction from mobile devices, DuckDuckGo and Microsoft Bing increases in search traffic, Bernie Sanders' new way to search and target voters, and Mary Meeker's annual internet trends … Read the full story by Laurie Sullivan
Based on a survey of American consumers conducted by PR firm Bospar, the biggest net gain of the major American political figures was former First Lady Michelle Obama, followed closely … Read the full story by Joe Mandese
Should auld acquaintance be forgot? Not on your life -- especially when remembering the TV immortals who died in 2019. Read the full story by Adam Buckman
After a voracious 2018, the appetite for marketing and/or ad technology M&A deals ebbed 15% in 2019, according to an annual year-end analysis released today by industry tracker R3 Worldwide. … Read the full story by Joe Mandese
TV today has a knack for turning the mundane into entertainment -- or at least it attempts to do this. Read the full story by Adam Buckman
The "That's What I Like" tagline is being introduced via new ads from agencies Goodby Silverstein & Partners and Alma. Read the full story by Steve McClellan
This is not a one-off disaster. It is one of the many, many warning signs, getting louder and more insistent by the day. Read the full story by Kaila Colbin
Roku, The Trade Desk, Charter Communications, and Facebook posted some of the biggest increases. The Dow Jones Broadcasting & Entertainment index was up 31% to 1,592. The Dow Jones U.S. … Read the full story by Wayne Friedman
Connected cars look to make a big splash again this year, with new lidar sensor technologies and advanced car infotainment. Read the full story by Chuck Martin
MPA just moved to Washington, D.C. to be closer to the country's lawmakers and federal agencies. Read the full story by Sara Guaglione
You might say advertising technology won the 2016 election, and here we are in 2020, with the stakes higher than ever. Read the full story by Ted McConnell
Linear TV networks' national tv advertising continues to slip in the wake of growing media competition -- especially in prime time -- dropping 5% for the 2018-2019 TV season from … Read the full story by Wayne Friedman
Top execs at some D2C brands received scalding exposes this year. Read the full story by Sarah Mahoney
The policy begins in 2020, but only impacts the U.S., the sole market in which political ads ran. Both Bernie Sanders and the RNC have advertised on the platform. Read the full story by Fern Siegel
Ad industry economist Adam Smith died Dec. 27, 2019. He was 58. Smith, who for the past 14 years was Futures Director at WPP's GroupM, is best known for his … Read the full story by Joe Mandese
Asked how the 2020s will be branded as euphemistically as a decade, Americans are split, but the biggest share (31.6%) says it's yet to be determined, while 22.2% say it … Read the full story by Joe Mandese