COVER STORY
Chinese factories building a variety of merchandise from toys to electronic parts and automobiles remain in limbo as the country’s government tries to contain the coronavirus. The lockdown forced some, like Google, to temporarily close offices and Apple to close stores -- shutting production, disrupting supply chains, and even delaying quarterly financial reporting. Francis Bassolino, … Read the full story by Laurie Sullivan
- Commentary
This year Google said it noticed that a film's box office success correlates to the number of views the trailer has on YouTube. Read the full story by Laurie Sullivan
NewsConsumer spending on media grew 4.3% in 2019, which is slightly slower than the 4.9% that advertising and marketing spending on media grew last year, according to estimates released this … Read the full story by Joe Mandese
- News
Looking to find standard data formats for ad campaigns, Coalition for Innovative Media Measurement, along with Ad-ID, Advertising Research Foundation, IRI, and Kantar, will launch a joint initiative. Read the full story by Wayne Friedman
CommentaryThe value of the gift Nancy Pelosi gave to Republican candidates at all levels in this hotly contested election year is incalculable. Read the full story by Adam Buckman
- News
The FCC significantly underestimated the number of people who lack access to broadband service, according to new research by BroadbandNow. Read the full story by Wendy Davis
- Commentary
Google's ban of third-party cookies in Chrome could destroy thousands of jobs, erase billions in investment, or cripple digital ad accountability. Read the full story by Ted McConnell
NewsMore than 763 million digital devices now have an active ad-blocking technology installed, according to the 2020 edition of an annual benchmarking report from Blockthrough. Read the full story by Joe Mandese
CommentaryYou watch a show like "Indebted" with an air of disbelief that they are still making TV shows like this. Read the full story by Adam Buckman
NewsLocal radio stations' revenues grew 25% in 2019 and are forecast to grow 29% this year, the RAB-Borrell report says. Read the full story by Fern Siegel
- Commentary
With all the various uncertainties in the world, plus the fact that this year will be such a high spend, I predict 2021 will be down year for ad spend. Read the full story by Cory Treffiletti
NewsIn an effort to "modernize" the ad industry's guidelines for accounting for and dealing with new forms of digital advertising fraud commonly known as "invalid traffic," the Media Rating Council … Read the full story by Joe Mandese
- News
"Our goal is to reclaim and revitalize what a department store should be," says Macy's chief executive Jeff Gennette. Read the full story by Thom Forbes
NewsMcDonald's has begun a limited-time breakfast offering of chicken served on griddle cakes and biscuits. Read the full story by Steve Ellwanger
NewsDisney chairman/CEO Bog Iger said half of Disney+ subscribers came from its own website/digital platforms and 20% from a high-profile Verizon promotional deal, with the rest coming from other third-party … Read the full story by Wayne Friedman
CommentaryAlternative headline for those of you who don't speak Yiddish: "The IOU Caucus." Either way, Iowa just fumbled its right to be the official kickoff of the quadrennial presidential nomination … Read the full story by Joe Mandese
NewsDuncan Movassaghi, 45, joins the VWoA executive leadership team to oversee the development and execution of brand strategy. Read the full story by Tanya Gazdik
- News
The decision follows heightened concern by holding companies that Accenture's auditing and search businesses conflicted with its growing marketing services company which is a direct competitor to agencies. Read the full story by Steve McClellan
NewsUnlike Facebook, YouTube will apply its existing deceptive content policies in the political arena, prohibiting any content that has been technically manipulated or doctored to mislead users (beyond clips taken … Read the full story by Karlene Lukovitz
NewsGoogle parent Alphabet reported its Q4 2019 earnings Monday, and the big news is some long hoped-for financial results based on its video business, YouTube, and its cloud business. This … Read the full story by Laurie Sullivan
CommentaryNordstrom's introduction of See You Tomorrow may have some built-in style advantages -- maybe even enough to ease some of re-commerce's biggest problems. Read the full story by Sarah Mahoney
NewsBased on a round-up of three reputable sources -- USA Today's 'Ad Meter,' Ipsos' live emotional measurement, and YouTube's "Most Viewed" (in terms of game day views on the platform) … Read the full story by Joe Mandese
CommentaryThe automotive category took four of the top 10 spots for most engaging 2020 Super Bowl ads, according to TV measurement firm EDO. Read the full story by Tanya Gazdik
