The ambitious "single currency" audience measurement plan unveiled by Nielsen this week comes with a price tag. And it will be paid mainly by charging higher prices to existing advertiser, … Read the full story by Joe Mandese
Will the media world have changed too much by 2024, when the solution is set to launch? Read the full story by Maarten Albarda
'Tis the season to gift pooches: Subscription service BarkBox offers a box full of Peanuts-themed treats and toys. Read the full story by Sarah Mahoney
The feature will begin in Ad Settings in the U.S. with YouTube Ads, then in Google Ads and YouTube globally in early 2021. Countries with legal restrictions against serving gambling … Read the full story by Laurie Sullivan
Biden and Harris were chosen "for changing the American story, for showing that the forces of empathy are greater than the furies of division..." Read the full story by Sara Guaglione
As Fox News wraps up a record year, I just have to ask what lengths it is willing to go to turn a profit? According to a new analysis, it's … Read the full story by Joe Mandese
The FTC is moving "deeper into the consumer review ecosystem," advertising lawyer Jeff Greenbaum says. Read the full story by Wendy Davis
Alphabet's two big platforms seem to be going in opposite directions, prompting some to wonder if some kind of balancing act could be in play against the backdrop of government … Read the full story by Karlene Lukovitz
AT&T says 50 million is the number of HBO Max subscribers it needs to be a viable business. Read the full story by Wayne Friedman
The review, including creative and media disciplines, comes amid a multiyear slide in revenues at the beverage giant. Read the full story by Steve McClellan
People searched more for answers, asking "why is the sky orange?" during the wildfires and "why were so many lives lost?" during COVID-19. Read the full story by Laurie Sullivan
As part of an effort to standardize measurement definition of the burgeoning "influencer marketing" marketplace, the Association of National Advertisers has formed an Influencer Marketing Advisory Board. Its goals include … Read the full story by Joe Mandese
"For almost a decade, Facebook has had monopoly power in the personal social networking market in the United States," New York Attorney General Letitia James and 47 other attorneys general … Read the full story by Wendy Davis
The extension will allow advertisers to use a single video ad serving template (VAST) tag to measure impressions and viewability for all of their digital video ads, instead of having … Read the full story by Karlene Lukovitz
They are the inconsiderate and self-centered people who think nothing of covering every inch of their properties with garish Christmas lights at this time of year. Read the full story by Adam Buckman
The Netflix documentary is scary as hell. But should we be scared? Or -- at least -- should we be THAT scared? Read the full story by Gord Hotchkiss
Who says chicken can't be sexy and schmaltzy? KFC is teaming up with Lifetime for "A Recipe for Seduction," with a young Colonel Sanders sweeping an heiress off her feet. Read the full story by Sarah Mahoney
Of all of the new shows announced last May, "The Equalizer" starring Queen Latifah immediately generated the most excitement. Read the full story by Adam Buckman
The sweepstakes company sends 6 billion emails a year, while seeking to comply with present and future law. Read the full story by Ray Schultz
I've always suspected much of the President's base is in it just for the laughs. Like a WWE wrestling match, they simply like rooting for sides. New research seems to … Read the full story by Joe Mandese
Publishers need to continue developing first-party data about their audiences, which will become even more valuable as third-party cookies are phased out. Read the full story by
GroupM, Magna and Zenith are out with their new global ad spending forecasts. Read the full story by Larissa FawSteve McClellan
With so much going on, there's never been a more important time for folks to step back a bit, gain some perspective and think bigger. Read the full story by Dave Morgan
GroupM has named Adam Gerhart Global CEO of Mindshare, effective January 2021. Gerhart, who has been U.S. CEO since 2016, will continue in that dual role until a successor is … Read the full story by Joe Mandese
This "TV Blog" concerns the contents of many of the old movies on TCM and the ways in which various ethnic groups were depicted in them. Read the full story by Adam Buckman
Despite recent improvements in advertising and viewing results, Newsmax TV is still far behind bigger cable news channels in key ad business and viewing metrics. Since the beginning of December, … Read the full story by Wayne Friedman
If you can't see your friends in person, is getting a cardboard cutout of them an adequate substitute? Read the full story by P.J. Bednarski
Now that vaccines are on their way, we can foresee a time when masks will be past history. But until then, do the right thing. Read the full story by George Simpson