Mischief is working pro bono with The Chick Mission to help raise awareness of insurance failing to cover fertility treatment for cancer patients. Read the full story by Larissa Faw

Heading into Mother's Day weekend, Ipsos has released some revealing data about the performance of, well, moms. Read the full story by Joe Mandese

The suit alleges that from 2010 to 2019, Publicis partnered with Purdue on dozens of contracts, collecting more than $50 million in exchange for developing marketing programs to get doctors … Read the full story by Steve McClellan

Nielsen One -- a single currency for linear TV and streaming and digital video -- will be ready for next year's upfront, but some elements will be used by marketers … Read the full story by Wayne Friedman

Clorox and the NHL will collaborate to create content that will highlight a cleaner and more trusted environment for NHL fans and teams. Read the full story by Tanya Gazdik

On Wednesday, after a Facebook-appointed panel declined to reinstate former President Donald Trump's account, Sen. Roger Wicker suggested curbing the company's right to moderate content. Read the full story by Wendy Davis

Regardless of what the board's final decision ultimately is, odds are we will still be living with Trump's presence on the mass social media platforms for a long time to … Read the full story by Joe Mandese

Facebook was right to suspend Trump's Facebook and Instagram accounts after the Jan. 6 insurrection, but wrong to implement an indefinite suspension -- and needs to review its rules and … Read the full story by Karlene Lukovitz

On the eve of Facebook's board's decision on whether to permanently ban twice-impeached former President Donald Trump's account, Americans appear to be split on whether it would be right or … Read the full story by Joe Mandese

Given the deprecation of mobile user identity and location trackers, the vast majority of mobile advertisers and media buyers believe contextual targeting is resurgent. "Approximate data" is good enough, they … Read the full story by Joe Mandese

Connected TV was the fastest-growing segment of the digital video advertising marketplace during 2020, expanding an average of 22% per U.S. advertiser, according to findings of a study of 350 … Read the full story by Joe Mandese

YouTube announced during its IAB NewFronts presentation Tuesday that brands will be able to measure conversions generated by brand extensions directly in Google Ads. Read the full story by Wayne Friedman

Apple's latest move in its battle against In its most recent move in its battle against Apple's iOS 14 privacy update aims to convince users to opt in. Read the full story by Karlene Lukovitz

Apollo Global Management will pay about $5 billion to acquire Verizon Media, which includes Yahoo and AOL, from Verizon Communications. The new company will be called Yahoo. News of the … Read the full story by Laurie Sullivan

On the heels of the Association of National Advertisers' announcement that it is embarking on a new study of the "mind-numbing" programmatic digital media marketplace, a new study suggests that … Read the full story by Joe Mandese

The Out-of-Home Advertising Association of America this morning released a comprehensive guide for capturing mobile ad identity data to effectively evaluate which consumers are exposed to digital out-of-home media. The … Read the full story by Joe Mandese

All proceeds from a limited-edition can of beer will go to support CHF which was created in 2018 to assist local Colorado communities with the financial, emotional and physical needs … Read the full story by Larissa Faw