Smaller ad categories continue to fuel the expansion, while two of the biggest -- auto and CPG -- experienced double-digit declines. Read the full story by Joe Mandese
PolyientX Head of Product Nick Casares provides insights on NFTs' social possibilities. Read the full story by Colin Kirkland
The report predicts transformation will "accelerate," marketers will "rethink" dependence on distant markets and "shift" ad budgets because of it. Read the full story by Joe Mandese
No one had a bigger impact or played a more important leadership role in digital advertising over the past 25 years than John Durham. Read the full story by Dave Morgan
Day One of the ARF's "Attribution & Analytics Accelerator" conference raised as many questions on attribution modeling as it answered. Read the full story by Tony Jarvis
Sequent's Jim Spaeth reminded us of the importance of "net present value" in understanding long-term effects. Read the full story by Tony Jarvis
"Always" respecting privacy, as well as embracing an explicit value exchange with consumers who share data that is the first-party "gold" for modeling. Read the full story by Tony Jarvis
That media continues to be credited for the effectiveness of a campaign would, I am sure, not amuse late media planning guru Erwin Ephron. Read the full story by Tony Jarvis
A series of new tools will help both users and advertisers customize and control what they see in news feeds, as well as what they do not see. Read the full story by Colin Kirkland
Essence is a long-time incumbent, having handled digital media planning and buying for the company for over a decade. Traditional media chores have been handled by Omnicom's OMD and PHD. Read the full story by Steve McClellan
As global media agency of record, iProspect will be responsible for media planning/buying for such iconic fashion brands as Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen, as well as … Read the full story by Joe Mandese
Two House Democrats have reintroduced a sweeping privacy bill that would impose broad restrictions on companies' ability to use online data for ad targeting or content personalization. Read the full story by Wendy Davis
Kanter, known as a Google critic and proponent of aggressive antitrust enforcement, will lead the federal government's pending antitrust lawsuit against Google, which accuses the company of illegally monopolizing the … Read the full story by Wendy Davis
"People have a lot of different positions regarding net neutrality, but I support it," FCC head Jessica Rosenworcel told lawmakers Wednesday. Read the full story by Wendy Davis
The bipartisan group of prosecutors from at least 10 states will investigate Instagram's methods for wooing and keeping young people engaged, the effects, and whether Meta, nee Facebook, has violated … Read the full story by Karlene Lukovitz
Political disagreement, essential to the effective functioning of a liberal democracy., should not become so dramatic that both sides Balkanize around non-political issues like public health. Read the full story by Dave Morgan
Any TV show that follows the Super Bowl can get extraordinary promotion - which can carry it forward in a major way. Read the full story by Wayne Friedman
For the last two years the event has largely been online, due to the pandemic. The 2020 awards were cancelled, and this year's competition covered two years of work. Read the full story by Steve McClellan
If you want to know who can be trusted most with your data, it's the companies that don't depend on that data to support an advertising revenue model. Read the full story by Gord Hotchkiss
Netflix claims its South Korean survival drama is its most-watched new series ever - the latest worldwide phenomenon in a string of major global hits, which also include, "Money Heist" … Read the full story by Steve Sternberg
What is the value of CBS's report last week that network viewing minutes so far this fall were in the hundreds of billions? Read the full story by Adam Buckman
NBCU will air 380 games through 2028 on NBC, USA Network, Telemundo, Universo and Peacock, its streaming platform. NBCU beat out Walt Disney's ESPN and a joint bid from WarnerMedia/Fox … Read the full story by Wayne Friedman
LinkedIn is experimenting with ways that businesses on its platform can encourage open conversations around business-type products. The company is working with two early beta testers. Read the full story by Laurie Sullivan
The report shows that in terms of senior-level marketing ranks, women have become the majority. In terms of ethnic diversity, the percentage of execs has risen to nearly 29%, up … Read the full story by Joe Mandese
I'm sure it was a mortifying moment for the folks at CBS News: the moment they realized their tweet was not going to land the way they intended it to. Read the full story by Kaila Colbin
Anchoring the campaign is an ad featuring Kacey Musgraves reimagining the Coldplay classic "Fix You." Read the full story by Todd Wasserman
Buckley, who joins from Dstillery, has decades of experience in both traditional and digital media sales, including top jobs at Business Insider, Time Inc., etc. Read the full story by Joe Mandese
Roth is credited with leading a major turnaround at IPG, reorganizing operations and making major capital and M&A investments that have transformed the company into an Adland leader. Read the full story by Steve McClellan
Research finds 68% of ad execs are more stressed than they were a year ago. Read the full story by Joe Mandese