That's according to agency research firm COMvergence which just released its "New Business Barometer For H1 2022," an assessment of 1,850 media account moves and retentions during the period. Read the full story by Steve McClellan

The percentage of agency executives who said it's gotten harder to find new business rose from 28% last year to 43% this year, a study found. Read the full story by Robert Williams

"Talia will develop PMX to become Publicis' overarching media platform globally and in close partnership with our country CEOs will bring a product-first mindset across media strategy and operations," the … Read the full story by Joe Mandese

The report, compiled by Congressional staffers for hearings on the subject this week, ironically uses the agencies' own industry awards submissions as evidence. Read the full story by Joe Mandese

"Over-indexing is unethical and it needs to be policed," Generous Ventures' Christine Arena said during a Congressional hearing this week. Read the full story by Joe Mandese

Congressional hearings on how the fossil fuel industry pays PR and ad agencies to "greenwash" its reputation ironically revealed how it has bought and paid the lawmakers also defending it. Read the full story by Joe Mandese

Company founder Yvon Chouinard is donating the entire company, with a unique structure that guarantees all its profits go to the planet. Read the full story by Sarah Mahoney

"Our report shows how more and more companies are using digital dark patterns to trick people into buying products and giving away their personal information," the FTC's consumer protection head … Read the full story by Wendy Davis

The live funeral of Queen Elizabeth II on Monday will take its place among the most-watched international TV events of all time. Read the full story by Adam Buckman

Google has introduced "publisher provided signals" -- codes that identify audience segments based on Audience Taxonomy and Content Taxonomy, created by the IAB to categorize first-party data into audience or … Read the full story by Laurie Sullivan

With tens of thousands of small stores throughout the U.S., dollar stores are eating more of America's grocery budget. Read the full story by Sarah Mahoney

"Amazon makes consumers think they are getting the lowest prices possible, when in fact, they cannot get the low prices that would prevail in a freely competitive market," California AG … Read the full story by Wendy Davis

iSpot.tv estimates national TV ad spend on the show totaled $38.9 million, with $6.9 million in media value, including 27 airings in NBCUTV programming and related business on-air promotions. Read the full story by Wayne Friedman

Interestingly, the initiative isn't intended to help persuade the general population to get out and vote, but to turn out their own workforces. Read the full story by Joe Mandese

"By enacting comprehensive legislative changes, Congress can help address long-standing challenges and create a framework that will address changing risks," the nonpartisan GAO said in the new report titled "Consumer … Read the full story by Wendy Davis

"The industry is already operating with significantly less signal given the changes by Apple, Firefox, and others," says IAB's David Cohen. Read the full story by Joe Mandese

Legacy networks are relying more and more on brand extensions of shows whose brand names are already familiar to their audiences. Read the full story by Adam Buckman

Of the 25.1 million, NBC says 1.65 million average minute viewers came from all digital video platforms. NBC says the game was the most-streamed Sunday Night NFL game on record. Read the full story by Wayne Friedman

"A number of new services have entered the marketplace with different approaches to the measurement of attention," Scott McDonald says, announcing the ARF's "Attention Validation Project." Read the full story by Joe Mandese

The appointments follow the recent promotion of Ralph Pardo, Stanger's predecessor, to NA CEO of Omnicom Media Group. Read the full story by Steve McClellan

An analysis by watchdog Media Matters shows Mike Lindell may be the most visible personality on Fox News due to thousands of ads featuring him in prime-time. Read the full story by Joe Mandese

"Consumer Reports" is advocating subscription sharing and "service hopping" as strategies for saving money on monthly TV bills. Read the full story by Adam Buckman

The holding company has also appointed several new members to its management board including, Dave Penski, CEO, Publicis Media, US; Carla Serrano, Chief Strategy Officer, Publicis Groupe; Nigel Vaz, CEO … Read the full story by Steve McClellan

"The web3 club will utilize the skills of business designers, creators, content directors, data scientists, engineers, and other professional human resources," Dentsu announced. Read the full story by Joe Mandese

Political advertising is looking to set records for the upcoming midterm elections and much of the spending looks to be "issue"-oriented spend, according to advertising placed through Viamedia. Read the full story by Wayne Friedman