“The 74th Emmy Awards” on NBC hit another low in terms of viewership -- 5.9 million Nielsen-measured viewers -- down 24% from a year ago.
In 2021, CBS had a 16% increase for the “The 73rd Emmy Awards” to 7.4 million viewers. The previous record low was 6.4 million in 2020.
iSpot.tv estimates that national TV advertising spend on the show totaled $38.9 million with $6.9 million in media value, including 27 airings in NBCUniversal TV programming and related business on-air promotions.
This included three promos for new prime-time NBC show “Quantum Leap.”
Major paid TV advertisers on the show include Kia Motors, Accenture, Verizon, Hulu, Progressive, Kohl’s, Vaseline, BEHR Paint, Smartwater, and Velveeta.
Major entertainment marketers included Disney+, HBO Max, 20th Century Studios, FX Network, Universal Pictures,Tristar Pictures, Columbia Pictures, Paramount+, Warner Bros., Peacock TV, and Amazon Prime Video.
In terms of total impressions, according to iSpot.tv estimates, the show earned 349.4 million impressions -- down from 459.8 million a year ago.