Fun fact: I actually struggle with headlines. But when I began drafting this column after reading "The New York Times" column about one of its writer's conversations with Microsoft's new … Read the full story by Joe Mandese
The star of Microsoft's event at its Los Angeles experience center was its chat technology, codenamed Sydney, built into its search engine Bing and Edge browser. Read the full story by Laurie Sullivan
Microsoft shared positive and negative reviews this week of its new AI-powered Bing search experience. Some unnerving responses came from people testing the platform. Read the full story by Laurie Sullivan
"Google cements its monopolies through exclusionary distribution agreements that steer billions of search queries to Google each day," the Justice Department and state AGs say in new court papers. Read the full story by Wendy Davis
"We're estimating 10% productivity savings over three years. That translates to $50 billion in productivity savings from the elimination of excess waste that unduplicated reach and frequency can provide," the … Read the full story by Joe Mandese
"We can protect kids when they are most vulnerable by keeping them off social media during their formative years," Senator Josh Hawley writes. Read the full story by Wendy Davis
Susan Wojcicki, CEO of YouTube, will step down after nearly a decade in the role and 25 years at Google. Neal Mohan, chief product officer at YouTube, will become the … Read the full story by Laurie Sullivan
Having expanded its in-app advertising offerings with the launch of Uber Journey Ads, Uber Technologies has grown its advertiser base 80% YoY. Read the full story by Steve Ellwanger
The outside directors-all members of Dentsu Group's audit and supervisory committee-- will hire outside experts to help with the probe and make recommendations. Read the full story by Steve McClellan
The following interview was conducted with Brian Monahan a couple of weeks ago, just after two mass shootings in California, but before this week's mass shooting at Michigan State. It … Read the full story by Joe Mandese
After people were separated by the pandemic, video-fueled connections became essential, effectively influencing the entire social media market. Read the full story by Colin Kirkland
Like any good fighter, the answer is better reach, and Pritchard said P&G has a goal of achieving 90% to 100% using better data and multicultural targeting. Read the full story by Joe Mandese
Meta announced Tuesday it would now include information on how it uses machine learning to deliver ads. Read the full story by Laurie Sullivan
Greetings, my beloved viewers (and TV industry execs who may or may not have a sense of humor)! It's time once again to peer into the crystal ball of the … Read the full story by Joe Mandese
Republican FTC Commissioner Christine Wilson announced on Tuesday that she plans to resign, due to Chair Lina Khan's alleged "disregard for the rule of law." Read the full story by Wendy Davis
The new omnichannel calculator was developed with Scope3, which is working with GroupM on an API that will be available to the entire industry, following GroupM's "first-to-market" access. Read the full story by Joe Mandese
TV viewership for this year's Super Bowl was up 1% from NBC's 2022 game and posted the best audience numbers since 2017, Fox says. Its data for this year's game … Read the full story by Wayne Friedman
One year after NBCU released the first-ever Super Bowl ratings analysis from a source other than Nielsen -- iSpot -- Nielsen is no longer the definitive source for viewing of … Read the full story by Joe Mandese
The agency remains focused on fashion and design and the production of "objects of culture." Read the full story by Fern Siegel
Five years after Rishad Tobaccowala made the bold prediction that the supply of consumer ad exposure would decline 30% or more, it has actually increased. Nowadays, he notes the future … Read the full story by Joe Mandese
She will work closely with CEO Mary Bekhait to run the London-based agency, best known for representing stars like Paris Hilton, Simon Cowell and Emily Ratajkowski. Read the full story by Joe Mandese