After six years and lots of capital, Hudson MX restructured earlier this year, canceling many shareholders and giving a mysterious new investor control. What makes the story important is the … Read the full story by Joe Mandese

Summer TV broadcast viewing patterns are following recent live, linear television trends overall -- registering double-digit percentage declines in viewing, with national TV spend also sinking. Season-to-date viewership dropped 25% … Read the full story by Wayne Friedman

Linear TV's decline to less than 50% of all TV viewing was long in coming -- very long. Read the full story by Adam Buckman

Nielsen will be using both its national TV panel-level derived data and Amazon "first party" data to measure "Thursday Night Football" viewing for the second season on Prime Video to … Read the full story by Wayne Friedman

The retailer posted even sharper decreases in digital sales. Bloomingdale's fared better, and Blue Mercury notched sales gains Read the full story by Sarah Mahoney

More than 80% of marketers plan to increase their retail media investment and 96% realize first-party data is vital to successful ad strategies, LiveIntent reports. Read the full story by Laurie Sullivan

Omnicom participated in a pilot test earlier this year, which found the data contributed to a 22% lift in return on ad spending. Read the full story by Joe Mandese

The deal marks one of the largest acquisitions in QSR history, just under Inspire Brands' $11.3 billion Dunkin' acquisition in 2020. Read the full story by Teresa Buyikian

First activation is the 125 Pepsi Diner, an immersive experience that will welcome guests from Oct. 19-Oct. 25 in a so-far-undisclosed location in Midtown. Read the full story by Erik Oster

Frasier Crane relocates to Boston as the long-awaited "Frasier" reboot finally gets a premiere date on Paramount+. Read the full story by Adam Buckman

The movie industry is offering steeply discounted movie tickets as part of National Cinema Day. Moviegoers can access 3,000 movie cinema locations with more than 30,000 screens for all formats, … Read the full story by Wayne Friedman

The word "secrets" is a powerful word whose effectiveness has been proven over and over again. Read the full story by Adam Buckman

X has been called out for temporarily blocking links to NGP VAN, a major voter database and political organizing software used by the Democratic Party for Democratic and progressive campaigns. … Read the full story by Colin Kirkland

There will be no more headlines with links, only the article's lead image. Read the full story by Ray Schultz

That's what a new Lincoln Project spot seems to show the moment the twice-impeached former president's mug shot flashed on CNN on a large screen in a crowded bar somewhere … Read the full story by Joe Mandese