Significantly, 85% of agencies using the self-service campaign manager are new-to-Disney. Disney+ and ESPN+ inventory will be added later this year. Read the full story by Wayne Friedman
Disney Advertising is adding more data-measurement providers, expanding its "clean room" efforts and has started its first streaming "shoppable" ad format. Disney released these new additions at its annual "Global … Read the full story by Wayne Friedman
For one: Overcrowded markets, overinflated valuations and pumped-up compensation structures are all conspiring to make companies focus on profitability and cash flow, Read the full story by Dave Morgan
Only days before actor Jeremy Allen White collected his second Golden Globe for "The Bear," his Calvin Klein underwear ads broke the internet. Read the full story by Barbara Lippert
The Emmy Awards telecast has traditionally alternated among ABC, CBS, NBC and Fox. Once seen as a major promotional vehicle for the broadcast networks (pre-2015, at least), the host network … Read the full story by Steve Sternberg
The show's writing and direction were sloppy, with awkward shots of suited backs and an unfortunate close-up of Sarah Silverman's nostril. Read the full story by Barbara Lippert
Shoppers focused more on cost than convenience, with annual e-grocery sales falling to $95.8 billion. Read the full story by Sarah Mahoney
I want to jump in and save Drew Barrymore from the aesthetic hell she seems trapped by in these ads. Read the full story by Barbara Lippert
Disney+ says 50% of all its new subscribers are headed to its ad option, while 30% of Netflix new subscribers are going to its ad option worldwide. Read the full story by Wayne Friedman
There are geographic differences in the willingness to put up with ads in exchange for cheaper streaming. Read the full story by Robert Williams
Joanna O'Connell has been named chief intelligence officer, North America and will lead the marketplace intelligence team that helps clients navigate the region's media landscape. Read the full story by Steve McClellan
How much profanity is now on TV? Let someone else count the ways. Read the full story by Adam Buckman
Attribution and measurement will look very different in a cookieless world, but generative AI and machine learning will help advertisers move to the next phase. Here's how Adlook contributed to … Read the full story by Laurie Sullivan
Woods thanked the apparel giant's co-founder, Phil Knight, and hinted at "another chapter." Read the full story by Tanya Gazdik
Programmatic was supposed to be about economic and efficient planning and buying, but a new ANA study finds it's mostly related to "bad things." Read the full story by Joe Mandese
If you feel you understand all you need to know about the utility and implications of Web3 for marketing, you can skip this conversation I had with Tyler Moebius. If … Read the full story by Joe Mandese
In a digital marketplace crowded with social platforms, Meta's Threads App represents a ground-breaking shift, because it is the first to be built on the foundation of a Web3 protocol. Read the full story by Tyler Moebius
That's the word, according to unnamed sources in multiple reports. The holding company owns a 40% stake in the media measurement and marketing research company. Read the full story by Richard Whitman
In "True Detective: Night Country," Jodie Foster rivets your attention in every scene she is in. Read the full story by Adam Buckman
"Reed Smith remains the ANA's counsel and I am now counsel to the ANA Board, assisting it in its role overseeing the operations of the ANA," Wood explained in response … Read the full story by Joe Mandese