The market had its second best monthly expansion this year in August, placing a close second to July. Both months received an able assist from NBCU's coverage of the Paris … Read the full story by Joe Mandese
At a time when many - if not all - industries have been focused on supply-chain issues, Omnicom this morning announced the acquisition of LeapPoint, a digital marketing consultancy focused … Read the full story by Joe Mandese
The report from industry group Clean Creatives incorporates over 30 new sources of data to reveal contracts between 590 agencies and 332 fossil fuel clients in 70 countries between 2023 … Read the full story by Steve McClellan
Alphabet CEO Sundar Pichai said it could take many years to resolve Google's antitrust battles and downplayed any possibility that the trials pose an immediate threat to the company's tech … Read the full story by Laurie Sullivan
The FTC plans to hold a workshop to study features "aimed at keeping kids, including teens, online longer and coming back more frequently." Read the full story by Wendy Davis
He tastes Life cereal as in the original, but also sings that "I really love my life." Read the full story by Barbara Lippert
TikTok will officially remove several Russian state media outlets from its platform following "new evidence" published by the Department of Justice, which states that the profiles have been engaging in … Read the full story by Colin Kirkland
TikTok has expanded its third-party measurement partners while providing the latest results from DoubleVerify (DV), Integral Ad Science (IAS) and Zefr. In a blog post, TikTok says DV, IAS and … Read the full story by Colin Kirkland
New data from Kroger indicates that people aren't holding back on major purchases. Read the full story by Sarah Mahoney
"SNL" has had a knack for pivoting at just the right time to capture the attention of succeeding generations. Read the full story by Adam Buckman
The Stop the Scroll Act, unveiled by Senators John Fetterman (D-Pennsylvania) and Katie Britt (R-Alabama), would require social platforms to inform users about "potential negative mental health impacts." Read the full story by Wendy Davis
Six weeks before the election Trump continues to dominate the news cycle, according to my analysis, but not by much. Meanwhile, Kamala Harris now dominates campaign "attention" by a margin … Read the full story by Joe Mandese
The agency had net new business estimated at $3.3 billion. That figure includes successfully defended business in new pitches and included its retention of the $2.2 billion global Volkswagen account. Read the full story by Steve McClellan
A neurologist who struggles to recognize people's faces, rides a cool motorcycle and swims in the East River is the brilliant mind of "Brilliant Minds." Read the full story by Adam Buckman
Among the predictable certainties of the future of CTV advertising: Both long-form and short-form video win. Read the full story by Dave Morgan
Maybe they're not garbage in/garbage out, but to coin yet another new industry acronym, maybe they are MIIMIO: misaligned incentives in/misaligned incentives out. Read the full story by Joe Mandese
It's 2024, and a media planner's best friend, and most utilized tool, is still Microsoft Excel? Yes, that is a mind-boggling fact. Read the full story by Cory Treffiletti