"Early pacing data in 2025 shows that brands are starting to trim their budgets in anticipation of the Trump tariff policies, despite consumers still spending online and shopping at brick-and-mortar … Read the full story by Joe Mandese

Previously Kelly served as North America CEO GroupM's EssenceMediacom. Earlier she was CMO at GroupM North America and global chief communications officer at Digitas. Read the full story by Steve McClellan

A certified partner program with measurement experts trained to support advertisers in implementing Meridian, Google's marketing mix modeling measurement system, will also launch. Read the full story by Laurie Sullivan

National TV ads from five linear TV networks and simulcast network airings of 11 games totaled $624.5 million, according to EDO Ad EnGage estimates - up from $514.0 million a … Read the full story by Wayne Friedman

Some air travelers have been singled out and denied boarding, and in some cases, their situations have gone viral on social media. Read the full story by Tanya Gazdik

PALM SPRINGS, CA -- IAB CEO David Cohen asked conference attendees here to "stay open, open to the potential, open to the new ways of thinking and new business models" … Read the full story by Laurie Sullivan

A federal appellate panel has temporarily blocked enforcement of the Protecting Our Kids From Social Media Addiction Act, which would have prohibited social media platforms from algorithmically recommending posts to … Read the full story by Wendy Davis

Netflix's "effective" advertising cost-per-thousand viewer price will rise to $22.05 in 2025 vs. $21.00 in 2024, with U.S./Canada 2025 ad revenue totaling $2.9 billion, Bernstein analyst Laurent Yoon estimates - … Read the full story by Wayne Friedman

A look at the state of the company amid executive shakeups. Read the full story by Sarah Mahoney

Meta says it is improving its AI assistant's "memory" and ability to understand individual users by inviting it to remember certain details based on what personal data users allow the … Read the full story by Colin Kirkland

Jason Buechel, already CEO of Whole Foods, will oversee the company's worldwide grocery stores. Read the full story by Sarah Mahoney

Mobile data broker Kochava says it will implement a feature aimed at blocking the sharing or use of raw location data associated with health care facilities, schools, jails and other … Read the full story by Wendy Davis

Perplexity AI has revised its initial takeover offer for TikTok, which would allow the U.S. government to own up to 50% of "NewCo," the new company Perplexity AI is proposing, … Read the full story by Colin Kirkland

The FCC order aimed to close the "lead generator loophole," which allows one company to obtain consumers' consent to receive robotexts from multiple other companies. Read the full story by Wendy Davis

Brand Keys' new annual ranking demonstrates a 5% gain in loyalty can increase lifetime profit-per-customer by as much as 86%. Read the full story by Sarah Mahoney

You need to go wayback for that one, but the good news is, there's an indelible way to fact-check attempts to gaslight us. Read the full story by Joe Mandese

Meta Platforms has agreed to pay $25 million to President Donald Trump to settle a lawsuit over his suspension from the service following the January 6, 2021 riot in Washington, … Read the full story by Wendy Davis

Omnicom - especially in terms of its vision, internal innovation and overall industry leadership - has met MediaPost's awards criteria best over the past year, including its constant evolution of … Read the full story by Joe Mandese

"Reimagining our orchestration strategy to get the best out of all of Mediabrands. That was our big 2024 bet," reflects Global CEO Eileen Kiernan. Read the full story by Joe Mandese