MAD Agency Daily
Thursday, October 27, 2016
  • Mattel Puts Media Assignments in Review

    The company reported total advertising and promotion expenses of about $718 million last year, according to its latest annual report. Of that total, an … Read the whole story

  • Horizon Takes A Stake In Startup It Incubated

    The startup is called Spotlight -- an SaaS venture created by two former Horizon employees, Rich Abend and Ryan Marshall, who worked at the … Read the whole story

  • New Look And Re-Jiggered Leadership Team For SF's Duncan Channon

    The 26-year-old agency has a new logo and website and has made a slight adjustment to its name. Founder Robert Duncan is taking on … Read the whole story

  • Bang Bang: Argonaut Tees Up Campaign For Titanfall 2

    Creative in the campaign reimagines a Sonny Bono song as a haunting ballad between man and machine as sung by Australian recording artist Grace. … Read the whole story

  • State Farm's 'Scary Right' Campaign

    The spots for the campaign--helmed by Jaime Travis, the director of MTV's "Scream"-- play off State Farm's broader message about the duality of life … Read the whole story

  • Silence Isn't Golden for Brands

    We are living in perilous times. Never before has the confluence of difference resulted in the high level of discord apparent in society today. … Read the whole story