by Steve McClellan
The remit includes all paid media, including linear, digital, social, programmatic and retailer media. The review did not include media for Hershey-owned Amplify Foods … Read the whole story
by Joe Mandese
Effective today, USIM says it will accept Bitcoin as a method of payment from clients, and in an interview late last week, Holt said … Read the whole story
by Joe Mandese
In the first month to reflect a year-over-year comparison with the beginning of the COVID-19-related ad recession, national ad spending expanded 22% in March … Read the whole story
by Larissa Faw
The campaign's centerpiece is a video inspired by the city's Hollywood roots that presents the concept of the City of Angels being a movie, … Read the whole story
by Larissa Faw
Founded over a decade ago by entrepreneurs Christian and Carlos Dominguez, Maniak now focuses on building digital experiences including websites, e-commerce platforms, and other … Read the whole story
by Joe Mandese
By a margin of more than two-to-one over its next-closest competitor, U.S. media agency execs say YouTube will be the biggest beneficiary of shifts … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
"Outcome-based compensation models create a culture of accountability, so they're better for clients and for agencies," say MDC Global execs. Read the whole story
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by Richard Whitman, Columnist
The bonuses came in the form of restricted stock grants. Among the recipients: Chief Media Officer Dierdre McGlashan and investor relations head Michaela Pewarski. Read the whole story