• 2012 OMMA Awards Finalist: Web Site Excellence: Entertainment: Games, SapientNitro, Activision/Skylanders Spyro's Adventure
    Young kids with too much digital on their minds. What about Skylanders — where you can mix physical and digital play? Skylanders are funny little funky characters — much like star signs representing earth, air, fire, water and magic. Each can help solve specific programs. The real toy remembers its in-game experiences and works seamlessly with video gaming systems. The site easily directs for what you need, where to buy and how to play. Whoa! Toys coming to life? How novel! How analog!Find the complete list of 2012 OMMA Awards Finalists …
  • 2012 OMMA Awards Finalist: Web Site Excellence: Entertainment: Movies, Project C, Universal Pictures
    Avid film goers — especially those young men — like simplicity when it comes to luring them into a movie. Universal Pictures’ niche-y drug-inspired Savages from Oliver Stone offers a Web site with original content — off-screen interrogations by the director himself! Some 25 episodes, using film clips in the background of the main characters, played by Salma Hayek, Benicio Del Toro and Blake Lively, are the highlights of the site — all stylized in keeping with the film’s tough, scary bad-guy tone.Find the complete list of 2012 OMMA Awards Finalists …
  • 2012 OMMA Awards Finalist: Web Site Excellence: Entertainment: Movies, Project C, The Weinstein Company
    A compelling statement from NASA that the movie Apollo 18 was “a complete work of fiction” is enough to draw in conspiracy and non-conspiracy fans alike. Building a Web site for a movie about a fictional, secret moon flight comes with a mix of real and fictional content. Web site creators gamed the area with secret documents and files — some of which were “heavily redacted” and “time-locked”— to inspire movie fan gamers for a deeper experience.Find the complete list of 2012 OMMA Awards Finalists here.Winners will be announced …
  • 2012 OMMA Awards Finalist: Web Site Excellence: Entertainment: Movies, Sony Pictures Interactive, Sony Pictures Entertainment Worldwide Digital Marketing
    What if the future gave us time travel — but it was actually illegal? Not too sure. But sounds like a great action thriller movie. In Looper, only the mob has some decent means at this — all to send their targets into the past to be executed. Nice. The Web site aimed to offer up rules of time travel, while breaking down the complex world of the film. Film users see site sections that “assemble and disperse” as they move through scenes from the film.Find the complete list of 2012 …
  • 2012 OMMA Awards Finalist: Web Site Excellence: Entertainment: Music, Bradley and Montgomery, Microsoft Internet Explorer
    Looking to “gamify the music video”? Video fans play the role of pop singer Jasmine Villegas’ (also known as Jasmine V) BFF. Throughout a music video, mini-games appear that affect the outcome of the story — a different experience for each fan that plays it. Want to see a different outcome? That comes with repeat plays — a big goal/bonus for a Web site creator — where the average visitor plays the video an average of five times. Talk about your engagement!Find the complete list of 2012 OMMA Awards Finalists
  • 2012 OMMA Awards Finalist: Web Site Excellence: Entertainment: Music, Recess Creative, The Artists Den
    Connecting with the four-year old PBS TV show, a revamped Artists Den Web site continues to put aficionados in intimate settings with interesting artists — or at least those who thrive in somewhat of a low-key, somewhat unplugged-like atmosphere. The revamped Web site continues to offer up a cool place for artists such as Death Cab for Cutie, Elvis Costello, Adele, The Fray, David Gray, Ben Harper and Ringo Starr. All that is good enough to attract national sponsorship partners like Grey Goose and Southwest.Find the complete list of 2012 OMMA …
  • 2012 OMMA Awards Finalist: Web Site Excellence: Entertainment: Music, WINTR, Sasquatch Music Festival
    When you are a music festival in Seattle, you have a lot to live up to. The annual Sasquatch — which creators say is one of the largest and most epic outdoor music festivals in the world — offered up a new end-to-end digital offering, with scheduling, map, playlist, and store areas. But one cool feature — a quick music player at the bottom of the home page — gives fans another reminder to, tunes from Jack White, Bon Iver, Beck, Pretty Lights and others.Find the complete list of 2012 OMMA …
  • 2012 OMMA Awards Finalist: Web Site Excellence: Entertainment: TV (Non-news), NBCUniversal, Television Without Pity
    Real TV junkies have their own secret places to visit. One of them has been TelevisionWithoutPity, which provides an opinionated — and, yes, snarky — take on TV shows and pop culture. Expanded social media, mobile and gaming elements have pushed the revamped site to lift monthly unique visitors. The site’s Tubey Awards nomination pulled in some 26 million total votes — the biggest for any online TV awards. All this led to even more advertising on the site and a major Samsung sponsorship.Find the complete list of 2012 OMMA Awards …
  • 2012 OMMA Awards Finalist: Web Site Excellence: Entertainment: TV (Non-news), SapientNitro, WWE (World Wrestling Entertainment)
    Wrestling with how to launch a new entertainment Web site? Look no further than the results for World Wrestling Entertainment. When dealing with larger than life characters, you need even bigger story lines around those crazy, enduring, grapplers — bringing on new fans while catering to the tried and true. A new Web site for this decades-old franchise grabbed 8 percent more daily unique visitors; 21 percent more visits; and 50 percent more page views. Users’ average time was up 9 percent — to 11 minutes.Find the complete list of 2012 …
  • 2012 OMMA Awards Finalist: Web Site Excellence: Entertainment: TV (Non-news), Sony Pictures Interactive, Sony Pictures Television
    Daytime TV soaps have been under attack and many long-time TV classics have been dropped. Freshening its Web site efforts, Sony, for The Young and the Restless — helped by some 700,000 Facebook “likes” and 40,000 Twitter fans — improved the social area for its avid fan base, much important to TV soaps nowadays. Best of all — for aligned marketers with the show — a “carousel” of promotions linking to social and rich-media features.Find the complete list of 2012 OMMA Awards Finalists here.Winners will be announced at the …
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