And now for something completely different. The agency, which has had something of a beer-brewing culture for over a year, created not only a site about 5:30 Brew, it makes the suds and designs the labels and shipping crates, creating a light and — indeed — refreshing way for users to interact with them. They’ll give you a free one (with coupon) but, hire them, and you just might get your own unique product. They hit one out of the park with this one!Find the complete list of 2012 OMMA Awards …

With this new site, viewers can now interact with model-icious Yvonne, seeing her from every angle and sharing images across social channels. What better way to engage young people? The Sports Illustrated Skinsuit Edition takes nudity a step further; here, her suit is merely painted on. To cap off the cleav — I mean, coverage, the agency created exclusive, interactive sizzle that lives in the YouTube masthead for one day only: Feb. 14. How romantique!Find the complete list of 2012 OMMA Awards Finalists here.Winners will be announced at the …

Here’s a site that’s got it all, especially if you like to eat. Its developers created a customized content function so users can select their neighborhood market and see relevant information like promotions, specials, store events and cooking classes. There are 1,500 searchable recipes and even a way to “play with your food” and interact with ingredients. With links to apps, social media and a campaign that includes every medium, there’s even room for a new catering van!Find the complete list of 2012 OMMA Awards Finalists here.Winners will be …

About.com is a well-established resource site covering over 88,000 topics that provides users with advice for their daily needs. They have expanded their Web site with an about.com video channel. It is the ultimate resource for visual learners, offering how-to videos with expert content. Through their archive of videos, one can learn how to grow peonies, change a tire, and even receive advice from Ice-T on how to rap in a rap battle.Find the complete list of 2012 OMMA Awards Finalists here.Winners will be announced at the 2012 OMMA …

As part of their iVote 2012 channel, iVillage wanted to make sure their target audience, women, knew some important facts before casting their votes this November. Focusing on health care and wellness, economic well-being, affordable child care, female representation in government, education, and reproductive rights, iVillage analyzed and gathered data to create a list of “50 Best to Worst States for Women,” giving women a lot to think about.Find the complete list of 2012 OMMA Awards Finalists here.Winners will be announced at the 2012 OMMA Awards reception in New …

The incredible amount of options we have as consumers make purchasing the perfect product a daunting task. From video games to washing machines, toptenreviews.com does the research so you don’t have to. The Web site rates the top ten products/services and compares specifics side by side. Covering over 850 categories, it is the only reference Web site that provides recommendations for products and services of any category on one Web page.Find the complete list of 2012 OMMA Awards Finalists here.Winners will be announced at the 2012 OMMA Awards reception …

Barneys New York had redesigned barneys.com with one goal in mind — translating their in-store shopping experience onto the Internet. The new look reflects the elegant and high-class style of Barneys’ products. The navigation was simplified, while customer engagement was amplified, introducing new features such as Complete The Look, Favorites, and Exclusively Ours. These new interactive features provide an update on current seasonal styles, a fun social way to shop, and a look into the industry’s most talented designers’ lines.Find the complete list of 2012 OMMA Awards Finalists here.Winners …

Littlegiraffe.com displays a style perfect for what they are defined as — a luxurious, cozy and exclusive children’s apparel brand. Cuker Interactive has taken an online store and created an experience. Their full-featured e-commerce store includes interactive product descriptions, a store locator, a regularly updated blog, and a photo submission section that allows customers to enter photos of their children with their Little Giraffe products.Find the complete list of 2012 OMMA Awards Finalists here.Winners will be announced at the 2012 OMMA Awards reception in New York on

Pier 1 Imports isn’t just the nation’s largest home décor and furnishings retailer, but they also provide a shopping experience that allows customers to explore as if they are actually visiting the store. The newly redesigned pier1.com now has Pier 1 To- Go, a free service that lets shoppers pick up online purchases quickly at the store. The ‘Get Inspired’ and ‘Learn How’ tabs offer fresh ideas and advice for decorating any home.Find the complete list of 2012 OMMA Awards Finalists here.Winners will be announced at the 2012 OMMA …

LeBron James’ goal in creating his Web site was to reinvent his online presence, so SapientNitro handed the control over to the fans. A community was developed where LeBron fans were able to post comments, photos, and videos, which can become featured content on lebronjames.com. The more involved the user is, the more rewards they acquire. James’ Facebook, Twitter, and YouTube are integrated within this community, allowing him to be more accessible to his fans. User engagement and traffic continues to increase.Find the complete list of 2012 OMMA Awards Finalists