Never is an American more proud to be an American than during the Olympics. Since TeamUSA is the only Olympic team in the world that is not government-funded, the mission in mind was to redesign teamusa.org to introduce to the next generation of donors. The Mondrian-style content feed provides clear and bold visuals with easy access to featured stories and competitive drama.Find the complete list of 2012 OMMA Awards Finalists here.Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012

In March 2012, WWE developed a marketing strategy that would integrate social media and fan engagement with their televised programs and live events. With this goal set, wwe.com was redesigned to connect viewers with Echo’s real-time Web platform, powering social log-in, social chatter, real-time comments, live streams and data trending. WWE now has 92.3 million followers on Facebook and Twitter, all while wwe.com’s page views and unique visitors were up 92 percent and 47 percent year-over-year, respectively.Find the complete list of 2012 OMMA Awards Finalists here.Winners will be announced …

“(Get Your Kicks on) Route 66” is a 66-year-old pop song that celebrates an iconic highway crossing eight states — from Illinois to California. Best Western cleverly salutes the open road and its hotels with an engaging “Kicks Tour” site. The chain hired a travel writer to make the journey, chronicling the towns and attractions en route. It’s an informative, visually nifty site loaded with homespun charm. Users can easily book hotel rooms along the way, while celebrating Americana.Find the complete list of 2012 OMMA Awards Finalists here.Winners will …

The once-vibrant Detroit has taken its hits. But it’s trying to rebound by championing its history and attractions: cultural and culinary. There is more to Detroit than cars, evidenced by visitdetroit.com. The easy-to-navigate site lets users check events and search by date. Music, sports, and waterfront activities position the city as a leisure destination. Editor’s Picks highlight everything from candy-making to dining in Greektown to admiring the Spanish masterpieces at the Detroit Institute of Arts.Find the complete list of 2012 OMMA Awards Finalists here.Winners will be announced at the …

New York City isn’t just a cultural epicenter; it houses Wave Hill, a beautiful 28-acre public garden in the Bronx, overlooking the Hudson River. The estate, once leased by Mark Twain, is a multifaceted experience: horticultural artistry blends with music and film offerings. The clean, neatly designed site highlights classes, walks, lectures and treats, like honey tastings. It’s a breeze to navigate and encourages a visit to this urban oasis.Find the complete list of 2012 OMMA Awards Finalists here.Winners will be announced at the 2012 OMMA Awards reception in …

When first viewing this Web site, there is plenty of what this recognizable youth brand is known for — pink. Launched in May 2012, Barbie now has a reality series, “Barbie Life in the Dreamhouse,” which has already gained 13 million views within the first four months. The Dreamhouse features a Web game, B Friends, where users interact with Barbie characters each week as they post comments, polls and tasks on the user’s profile page, which then coincides with the narrative of the Web series.Find the complete list of 2012 OMMA …

The San Diego Zoo had originally built a Web site that proved difficult for children to use; therefore, a separate Web site was designed especially for kids. The Kids San Diego Zoo Web site is full of movement and energy, bright colors, friendly animal imagery, and changeable themes that allow kids to travel from the rainforest to the safari. The Web site provides endless entertainment — information about animals, games, activities, videos, and even job opportunities for kids at the zoo. The site had a 1,600 percent increase in home-page traffic …

Teen.com is the premier resource for teenagers, providing news in fashion, entertainment, music and pop culture. This year, Alloy Digital introduced new features involving video content and social and sharing abilities. New video content consisted of two Web shows hosted by popular YouTube talent, called “The Clique Click” and “Pop Wars,” collecting thousands of hits. Teen.com also has a big presence throughout social media outlets, with over 64,000 “likes” on Facebook, 47,000+ Twitter followers and over 34,000 subscribers on YouTube.Find the complete list of 2012 OMMA Awards Finalists here.Winners …