by Staff Writers on Sep 6, 10:54 AM
Luxus developed the SNAC (Simple Nokia Asset Creator), which allowed Nokia and their operators in the local markets to develop online display ads in real time. This Web-based, self-service tool allowed for the easy creation and replacement of images, text, linking URLs, and tags within the ad space. The tool is constantly being updated, but currently supports over 20 languages (including Arabic and Chinese), over 20 different ad sizes, and is compatible with over 200 Nokia products. Best of all, it has saved Nokia over $3 million a year in production …
by Staff Writers on Sep 6, 10:54 AM
Innovation in Web technologies and coding languages lets Web sites evolve from static information hubs to experiences. Microsoft’s Internet Explorer team wanted to do more than drive trials; they wanted to tell a story and give users reasons to be fans. They used the best in open Web standards and HTML5 to develop a parallax campaign landing experience for Internet Explorer. The beauty of the site really shines in its simple, standards-based code. The entire site was built with Web developers in mind, taking Beauty of the Web far beyond …
by Staff Writers on Sep 6, 10:52 AM
This newly redesigned site gives us a clean, modern look and showcases the brand’s new vehicle lineup to best effect. The intuitive navigation as well as the redesigned Vehicle Landing Pages have an editorial look to better show off the new features and overall look. The various jumping-off points give a potential buyer a complete method of comparing models, understanding the brand’s history and offering a glimpse of what to expect if one becomes an owner.Find the complete list of 2012 OMMA Awards Finalists
here.Winners will be announced at …
by Staff Writers on Sep 6, 10:52 AM
From the striking Dunlop yellow throughout the site to the close-up images of product on racing machines, the site invites enthusiasts and new customers to experience the brand with a full photo gallery and videos that include viewing controls, an embedded link and a full-screen mode. From the dynamic news center to the interactive tire selector, the site is easily navigable and takes pains to explain the sophisticated technology used to make Dunlop tires.Find the complete list of 2012 OMMA Awards Finalists
here.Winners will be announced at the 2012 …
by Staff Writers on Sep 6, 10:51 AM
With the Versa iPad experience, potential buyers can get a 360-degree look at what the car offers, with explorations of the trunk and head space, both of which come out looking bigger than imagined. This is one of the first marketers to deliver such technology that can live anywhere: optimized for iPad2 and iPhone, it can also be experienced on laptops, tablets, smartphones and Internet TV. Accompanying music draws the user in and especially appeals to 20-somethings.Find the complete list of 2012 OMMA Awards Finalists
here.Winners will be announced …
by Staff Writers on Sep 5, 7:01 PM
The splash page offers a superb video narrated by CEO Tom O’Connor who tells us in a homey manner how his family came to operate the business, as a nifty line drawing visually tells the story. Noting that Mohawk had to branch out of making “just paper,” O’Connor tells how it partnered with other businesses. The site offers comprehensive product information within an easy-to-navigate interface, reecting the strategic consolidation of core paper lines, with easy-to-use tools.Find the complete list of 2012 OMMA Awards Finalists
here.Winners will be announced at …
by Staff Writers on Sep 5, 7:01 PM
Since the implementation of the new Web site design in January, ReachLocal reports a 68 percent increase in trafc due to SEO efforts, as well as a 15 percent reduction in bounce rates. The company has succeeded in humanizing its brand by focusing on real people, clients and employees. Video case studies from clients showcase results. The site educates local businesses about online marketing by dening solutions, highlighting methodology and adding value through news updates via social media feeds.Find the complete list of 2012 OMMA Awards Finalists
here.Winners will …
by Staff Writers on Sep 5, 7:00 PM
One of the best designed, most creative, compelling and user-friendly B2B Web sites, it provides an intuitive, easy-to-navigate, one-stop destination for all the information needed to evaluate this service. It showcases visually the energy behind the company, which makes it a “go to” for viewing everything Syfy, but also as a “must have” tool for news and happenings, driving clients back on an ongoing basis. Yet it is eminently searchable for the target audience to nd the information it needs.Find the complete list of 2012 OMMA Awards Finalists
here.Winners …
by Staff Writers on Sep 5, 6:58 PM
Topping perhaps the largest console game franchise in the world — with 30 million — players is no mean feat. Changing the separate but successful marketing platforms of the very popular game to more seamless effort gave players a bigger voice, such as an uncensored place for their own content. The results? The new version of the game became the highest selling game of all time with 6.4 million copies sold in 24 hours, generating over $400 million in revenue — and $1 billion in sales in just 16 days.Find the …
by Staff Writers on Sep 5, 6:58 PM
Half a billion apps out there and plenty of them are games — free, paid, and otherwise. How to cut through the clutter and get to the good stuff? To generate engagement and drive downloads for its mobile games, Electronic Arts launched the EA Daily Deals Web site. Over a five-week period, the program generated 14.5 million site visits with a 55 percent average visitor return. Good for game publishers? Oh, yeah. Deals are even updated dynamically and with offers for specific big local markets.Find the complete list of 2012 OMMA …