ElleDecor.com is focused on all things home furnishing. The aim of the site is to engage and draw in readers who span a full spectrum, from high-end personal interior designers to voyeuristic design followers. The delicate balance of aspirational and accessible design allows ElleDecor.com to provide a variety of content for a full user experience. The crowning jewel of the site is the Elle Décor LookBook which is a vast photo library with close to 4,000 images organized by room and style.Find the complete list of 2012 OMMA Awards Finalists

This interactive AFL-CIO site, Work Connects Us All, maps out how workers in different fields depend on each other. Visitors are greeted by a series of questions about their job, how they get to work, what type of environment (inside an office, outdoors, etc.) they work in, and the like. The site then shows visitors how they rely on other workers in other locales and careers. For instance, a Web user who says he commutes by public transportation is shown a list of people who “make public transportation run.”Find the complete …

Media Pulse, a corporate newsletter, aims to showcase innovations in new and emerging platforms. The site offers analysis of trending topics, and tracks activity in the digital marketplace and pop culture. The site’s “insights” section includes reports on current marketing initiatives. An August post examined how companies that wanted to run campaigns pegged to the 2012 London Olympics, but couldn’t afford to pay $100 million to be an official sponsor, managed to “go guerrilla.” Find the complete list of 2012 OMMA Awards Finalists here.Winners will be announced at the 2012 …

Iron Chef Marc Forgione has a distinct image: mohawked and intense. His restaurant Gorge wanted to capture his image and meld it with his up-and-coming celebrity status. Recess creativity sought to create an award winning web site for Chef Forgione that captured his personal essence as well as the essence of Forge. The site shows off his restaurant’s menu, as well as allows visitors to purchase his branded goods like shirts, stickers and his signature Bloody Mary mix.  Find the complete list of 2012 OMMA Awards Finalists here.Winners will …

Popular burrito chain, Moe’s, is a pop-culture icon with its famous “Welcome to Moe’s!” greeting to patrons who enter the restaurant. When the restaurant underwent a rebranding in 2010 and 2011, it experiences massive growth. It needed a Web site to match. BrandMovers was enlisted to revamp the Web site, and the results are outstanding: average monthly same store sales are up by as much as 10%, monthly site traffic increased by 35% and organic search traffic increased by 44%. Find the complete list of 2012 OMMA Awards Finalists here.Winners …

The Union Square Hospitality group enlisted Brooklyn-based digital agency BlenderBox to create a Web site for their restaurant, The North End Grill. In attempting to create a site that matched the distinct energy and renowned quality of this newly opened destination restaurant, BlenderBox created a user-friendly site that gives users a taste of the experience in the restaurant. Find the complete list of 2012 OMMA Awards Finalists here.Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012

SparkPeople is a unique, free social networking site for people online dieters. In fact, comScore reported that it has surpassed Weight Watchers as America’s largest diet and fitness Web site by unique visitors. SparkPeople has 13 million members. The members come together around diet and fitness challenges, common interests and activities, message boards, homepages, email and InMail. SparkPeople’s iPhone app was rated number one by Duke University among diet and fitness apps. Find the complete list of 2012 OMMA Awards Finalists here.Winners will be announced at the 2012 OMMA Awards …

iVillage is one of the largest Internet communities for women. A unique feature of the site is their signature “Community Challenge.” During the challenges, women create bonds with each other and inspire one another to work towards their personal goals. If iVillage’s Spring 2012 Beach Ready Community Challenge, NBC Bigger Loser coach, Bob Harper led the troops toward their goals. 32,000 women participated and, prior to kickoff, Harper hosted a daytime Twitter party in support of the challenge, which became a nationwide trending topic. The initiative garnered over five million impressions. Find …

The BabyCenter Community is a safe place for moms to share real wisdom and advice. From deciding to try pregnancy sticks; from the first cry to the first steps; from preschool to grade school and beyond, BabyCenter moms share everything. Moms can even input their child’s date of birth to join communities with other parents who have children of similar age. To date, The BabyCenter Community has hosted over 30 million comments, 2.2 million photos and 260,000 member blogs.Find the complete list of 2012 OMMA Awards Finalists here.Winners will …

EffectiveUI created a customized dynamic content engine for the Adobe Interactive Guide. The Guide offers both a content Web site and desktop application that serves thousands of Adobe channel and sales reps worldwide and provides the latest Adobe product information, promotions, prices and SKU numbers. Adobe also selected EffectiveUI to improve the user experience of the Guide in creating a single user interface across desktop and Web versions. EffectiveUI’s Technology Services team identified and customized the dynamic content engine (based on open source software Drupal) and architected the system to localize …