POPSUGAR offers a mix of beauty tips about matters like hiding dark under-eye circles with fashion advice about topics like what accessories to pair with denim skirts. The site boasts original video, photos and interviews with celebrities. POPSUGAR offers pictures of outfits worn by celebrities, along with information about where readers can find the same clothes themselves. The site’s health section includes broad diet advice, as well as recipes for specific items like gluten-free granola bars.Find the complete list of 2012 OMMA Awards Finalists here.Winners will be announced at …

TotalBeauty.com offers hundreds of thousands of consumer reviews of nearly every type of product found in drugstores — from particular brands of conditioner to mascara to eye creams. The site also includes editorial coverage of beauty news, trends, advice, and how-to’s. The site’s “worst product lists” offer advice about what items to steer clear of when shopping. The site also includes health articles that explore topics like whether antioxidants do more harm than good.Find the complete list of 2012 OMMA Awards Finalists here.Winners will be announced at the 2012 …

The Logix Federal Credit Union site features “Logi”— a friendly-looking robot who is featured in all official communications, including TV ads, out-of-home advertising, display ads, and social media, as well as the Web site. Logixbanking.com offers a host of information about banking services, ranging from checking accounts to mortgages to insurance products. The easy to use interface allows visitors to quickly toggle between various offerings, find branches near them, and access company news.Find the complete list of 2012 OMMA Awards Finalists here.Winners will be announced at the 2012 OMMA …

The newly designed First Niagara Bank site is written in clear, simple language. The site has interactive features allowing people to get information about particular products — like mortgages — based on how they answer questions about their individual circumstances. The site’s interface allows people to easily set up direct deposit, reorder checks and other banking activities. First Niagara’s Web site also recommends products based on pages that customers view. For instance, if someone looks at the refinancing page, the company might recommend a home equity line of credit. Find the complete …

The Bank of America site features articles, videos, reports and pictures aimed at showing the impact the bank has made in the world. The site aims to improve consumers’ perception of the company by informing them of the bank’s initiatives in art and culture, environmental sustainability projects, and preserving affordable housing. The site also offers links to more conventional banking activities, allowing people to log in and access their own accounts, research mortgages, and the like.Find the complete list of 2012 OMMA Awards Finalists here.Winners will be announced at …

Gatorade wanted a mobile site that not only reached cell-phone savvy teen athletes, but also spoke their language. Instead of just stripping down the current site, VML developed a navigation style that mimicked the way people actually use smartphones. This seamless interface made it easy for athletes to navigate the site and quickly get to the information they needed. By playing off users’ actual phone behaviors, Gatorade and VML made it possible for teen athletes to get what they wanted, how they wanted it — no matter where they were.Find the …

  General Mills and AOL partnered to create a new immersive online destination for Boomers. The mission of the site is to create an experience that enriches the lives of Boomers with a wide variety of original content and premium journalism. The site shows how making simple, positive changes to what people eat, and how they live, can help make real progress for overall well-being. “Live Better America” provides easy, doable steps and ideas to help keep readers motivated and inspired, and is the first Web site of its kind to utilize …

  With Hispanics leading the charge in using mobile devices to access health information, the time was right for a mobile Web site that provides hundreds of pages of health information that Hispanics can relate to and can use while they are on the go. Users of the new mobile Web site can toggle between English and Spanish on every page to access health content, including fitness tips, recipes, and a glossary of health and insurance terms. These features make it easier for all Hispanics — Spanish-speaking, predominantly English-speaking and bilingual — …

The famous backyard Tiki torches don’t sell themselves. The challenge for the Tiki brand was to create the tiki torch experience on the Web site. Cramer-Krasselt did just that when they created a tiki-filled backyard that interacted with site visitors. If visitors saw a product they liked, they could click and purchase. The design made it easy for the user to purchase a Tiki item and then hop right back in the backyard to keep exploring.Find the complete list of 2012 OMMA Awards Finalists here.Winners will be announced at …

SAY Media’s design team took to redesign the famous home living site in February, transforming it from a single-page blog format to a rich publication that better reflected the site’s editorial direction. With this redesign, the blog could be viewed easily across all platforms and devices. After its successful relaunch, the site launched Gardenista in May, edited by former New York Times columnist Michelle Slatalla. Gardenista hopes to see the same success as Remodelista. Find the complete list of 2012 OMMA Awards Finalists here.Winners will be announced at the 2012 …