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Native advertising technology platform Nativo, which enables publishers to deliver native ads formatted to match their sites, is introducing a new guarantee that virtually all of the impressions
produced by … Read the full story by Erik Sass
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This week, Apple released the latest version of its mobile operating system, iOS 9 to the masses. While iOS 9 brings many new features, marketers have been paying particular attention … Read the full story by Fard Johnmar
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AOL will announce later today the integration of media mix modeling (MMM) into its multi-touch attribution (MTA) platform, Convertro. The combination increases statistical accuracy, giving marketers
one view of performance … Read the full story by Laurie Sullivan
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London-based data and advertising platform Qriously announced a partnership with cross-device tech company Drawbridge today. The partnership will allow Qriously to recognize and retarget consumers
both on the mobile Web … Read the full story by Ben Frederick
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Time Inc.'s video division is mounting a big sports video push, beginning with a new original series from Sports Illustrated called "Sports Illustrated Films." The series will be hosted on … Read the full story by Erik Sass
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Gmail's new "Block" button, released Wednesday, is another example of the ever-increasing control consumers have over their inbox. Marketers should not notice any major impact since unsubscribes are
inevitable, regardless … Read the full story by Jess Nelson
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Without net neutrality rules, platforms for speech by users could disappear, Yelp, Twitter, Reddit and others argue in new court papers. Read the full story by Wendy Davis
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Adobe has released a way for marketers and data scientists to analyze, share and use data. It allows them to curate custom dashboards filled with data they can share across … Read the full story by Laurie Sullivan