Beating analysts' increasingly high expectations, Facebook reported quarterly sales of $4.5 billion on Wednesday. Better yet, monthly active users increased 14% to 1.55 billion -- and for the first time, … Read the full story by Gavin O'Malley

The agency, said to be the largest independent buyer of digital media, was founded in London in 2005. It will remain an independent brand within WPP's GroupM media unit. Read the full story by Steve McClellan

For Fox TV shows on Hulu, consumers can now chose to watch one 30-second interactive "engagement" TV commercial instead of watching several traditional TV commercials in a program. Global snacking/food … Read the full story by Wayne Friedman

The restructuring process began when Matt Huser joined the agency as managing director a year ago. Earlier this year Huser 'blew up' the 50-staff agency, eliminating some overhead and rejiggering … Read the full story by Larissa Faw

Moat, Integral AdScience, comScore and DoubleVerify are a select set of third-party vendors that have been approved to report ad viewability on YouTube. The shift begins with Moat in early … Read the full story by Laurie Sullivan

Following a protracted search to find a successor for founding CEO George John who stepped down in March, Rocket Fuel has named long-time Salesforce.com executive Randy Wooton its new CEO. … Read the full story by Joe Mandese

"We will continue to make credit education a priority in our marketing and that, combined with a sharp focus on improving product and experience, will increase our brand perception even … Read the full story by Tanya Gazdik