TV has a problem: You're as likely to fast-forward through those paid ad spots as you are to skim-read this blog post, and that's … Read the whole story

Trying to get a leg up on other targeted marketing start-ups, People Pattern is kicking off 2014 with $4.5 million in funding. People Pattern … Read the whole story

I was so moved by the speeches at last month's memorial service for Erwin Ephron that I bought a new copy of his extraordinary … Read the whole story

Advertising Age has posted an article titled, "Stop the Family Feud: How Agencies, Ad-Tech Vendors and Brands Can Be Friends." In it, the author … Read the whole story

Paul Rostkowski, president of Varick Media Management, posted an article on Advertising Age urging marketers to use their first-party data. Read the whole story