RTBlog
by Tyler Loechner, Staff Writer
"Programmatic direct" just took the lead against "programmatic native" in the invisible race for oxymoron du jour. The programmatic ad space took a step toward a more direct future by … Read the whole story
by Tyler Loechner
The digital ad industry's viewability woes just keep getting bigger. New data from the third quarter of 2014 says that 36.7% of all display … Read the whole story
COMMENTARY
by Max Knight
Programmatic buying has broken through. It's more mainstream and more effective than ever, but now buyers want to know: What is this "programmatic private" … Read the whole story
by Tyler Loechner
Programmatic video ad platform Videology on Monday announced the appointment of Kenneth Tarpey as its new chief financial officer. Tarpey was formerly CFO of … Read the whole story
COMMENTARY
by Katie Meier
The current mythology of the algorithm is that it is making the world smarter, more efficient, and better informed. It's an interesting moment to … Read the whole story
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by Tyler Loechner
Mobile ad firm Amobee, which has a demand-side platform (DSP), on Tuesday announced the launch of a new video viewability and brand safety technology. … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Integration of social data to support search campaigns isn't new, but one company with its roots in search believes it has found a way … Read the whole story
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by Tyler Loechner
Juice Mobile, a mobile ad tech firm, on Tuesday announced the addition of Wikia and Grandex inventory to its mobile-only programmatic direct ad platform, … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Adweek has posted an article highlighting Google's push to support private marketplaces, and how doing so "is helping brands think about digital advertising" from … Read the whole story
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by Tyler Loechner
Operative has launched a new ad operating tech meant to streamline ad trafficking, dubbed Rapid IO. The company says the new tech lets publishers … Read the whole story
by Laurie Sullivan
Russ Mann has joined Bellevue, Wash.-based Nintex, a software workflow automation company, as chief marketing officer, tasked with overseeing marketing functions worldwide. Mann is … Read the whole story
by Steve McClellan
It's called Content+ and it will develop content for the real-time marketing environment. As part of the new arrangement, Mindshare's North America branded entertainment … Read the whole story