"Programmatic direct" just took the lead against "programmatic native" in the invisible race for oxymoron du jour. The programmatic ad space took a step toward a more direct future by … Read the whole story
The digital ad industry's viewability woes just keep getting bigger. New data from the third quarter of 2014 says that 36.7% of all display … Read the whole story
Programmatic buying has broken through. It's more mainstream and more effective than ever, but now buyers want to know: What is this "programmatic private" … Read the whole story
Programmatic video ad platform Videology on Monday announced the appointment of Kenneth Tarpey as its new chief financial officer. Tarpey was formerly CFO of … Read the whole story
The current mythology of the algorithm is that it is making the world smarter, more efficient, and better informed. It's an interesting moment to … Read the whole story
Mobile ad firm Amobee, which has a demand-side platform (DSP), on Tuesday announced the launch of a new video viewability and brand safety technology. … Read the whole story
Integration of social data to support search campaigns isn't new, but one company with its roots in search believes it has found a way … Read the whole story
Juice Mobile, a mobile ad tech firm, on Tuesday announced the addition of Wikia and Grandex inventory to its mobile-only programmatic direct ad platform, … Read the whole story
Adweek has posted an article highlighting Google's push to support private marketplaces, and how doing so "is helping brands think about digital advertising" from … Read the whole story
Operative has launched a new ad operating tech meant to streamline ad trafficking, dubbed Rapid IO. The company says the new tech lets publishers … Read the whole story
Russ Mann has joined Bellevue, Wash.-based Nintex, a software workflow automation company, as chief marketing officer, tasked with overseeing marketing functions worldwide. Mann is … Read the whole story
It's called Content+ and it will develop content for the real-time marketing environment. As part of the new arrangement, Mindshare's North America branded entertainment … Read the whole story