RTBlog
by Tyler Loechner, Staff Writer
Cross-device advertising stepped up to the plate in 2014, and ad tech platforms are continuing to gear up their platforms for a cross-device onslaught in 2015 and beyond. Vserv, a … Read the whole story
by Joe Mandese
AOL this morning named Allie Kline CMO of all of AOL, succeeding Erika Nardini, who is leaving as CMO of AOL Advertising at the … Read the whole story
by Tyler Loechner
PubMatic, a supply-side platform (SSP), on Tuesday announced the appointments of Florian Hanke as director of advertiser solutions, DACH and Jurgen Hernadi as senior … Read the whole story
by Tyler Loechner
Berlin, Germany-based Zeotap on Tuesday announced the launch of a data platform for mobile advertisers. The platform launch comes on the heels of a … Read the whole story
by Larissa Faw
Paul Turner will be based in Adbrain's NYC office, but will be traveling extensively per his global position. Most of Adbrain's teams are based … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The flow of research studies around holiday shopping behaviors and patterns is nearing a fever pitch, with new tracking results coming out on a … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Black hat online search marketing and traffic fraud can cost brands millions in the long run, but so can consumer fraud through ecommerce and … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
As Myleene Klass and Littlewoods are discovering, the "thoughts police" are out there gathering signatures on social media for anyone who dares to express … Read the whole story
COMMENTARY
by Katie Meier
Some are calling Contributor a new way to pay for the Web. I'm calling it a flat media model because it pushes content creation … Read the whole story